Hyundai Aura launch on Jan 21; to compete with Dzire, Amaze

NEW DELHI: Hyundai Motor India is set to launch its upcoming compact sedan Aura here on January 21, the Korean auto major said.

Aura will compete with the likes of Maruti Suzuki Dzire, Honda Amaze and Ford Aspire, and is likely to be priced between Rs 5.6-9.2 lakh (ex-showroom, Delhi). The carmarkers opened of bookings for Aura last week.

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READ REPORT | Hyundai Aura: What we know so far

Hyundai showcased the compact sedan in December 2019. The front end hosts twin boomerang DRLs with satin grille and projector head and tail lamps. The side profile carries a coupe-like styling, black window line, chrome-finished handle bars and shark fin antenna. Rear third is highly sensuous, thank to ‘AURA’ badge on the tail gate and sharp tail lamp.

Hyundai Aura first look

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Hyundai Aura first look
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The domestic compact sedan market is currently pegged at around 25,000 units a month and dominated by Maruti Suzuki Dzire and Honda Amaze. With Aura’s arrival, Hyundai will have two offerings in the segment. “With Aura, we will cater to the demand in personal segment while Xcent would continue to service the fleet segment,” Hyundai Motor India Ltd MD and CEO S S Kim had said.

The vehicle comes with various segment-first features, including a trim powered by a BS-VI compliant, one-litre turbo engine. The vehicle will also has variants powered by BS-VI diesel engine as well as trims with AMT technology.

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