Closes the first round of booking with more orders than the total number of EV cars sold in India in 2019
New Delhi, Jan. 20, 2020: MG (Morris Garages) India has received an overwhelming response for the ZS EV, the country’s first pure electric internet SUV. The carmaker has received over 2,800 bookings in 27 days and will cater to 2,409 bookings received from the markets where the ZS EV will be initially launched – Delhi/NCR, Mumbai, Ahmedabad, Bangalore, and Hyderabad. The number of bookings received for the ZS EV outpaces the total number of EV cars sold in India in 2019.
Thanks to the overwhelming response, the carmaker became the first automotive company to close bookings for a car before even announcing its price. It has also set a record for the number of pre-launch bookings received for an EV in India. The ZS EV is a globally-proven EV that provides customers with the practicality of an SUV and the performance of a sports car. The ZS EV has also achieved a Five Star Euro NCAP rating.
With the maximum bookings from the IT sector, Bengaluru has emerged as the top market for the ZS EV followed by Hyderabad. What’s more interesting is that 40% of the bookings were registered online, underscoring a significant digital shift in consumer behaviour within the automotive space.
Speaking on the bookings for the ZS EV, Rajeev Chaba, President & MD, MG Motor India, said, “MG Motor India entered the EV space as a catalyst for the country’s nascent EV revolution by providing a complete, end-to-end ecosystem. The overwhelming response that we have received for the ZS EV validates our faith and highlights how ready the consumer market is for a new-age EV proposition when provided with the best-in-class product and infrastructure. We are compelled to announce a temporary halt in bookings, yet again, and would like to thank our customers for their belief in the motto of #ChangeWhatYouCan.”
As MG’s most hi-tech car ever, the ZS EV comes equipped with cutting-edge EV technology and marks an exciting new era for the MG brand globally. The ZS EV has already registered significant success in more than 10 international markets such as the United Kingdom, Europe, Australia, and Southeast Asia. It received more than 2,000 orders within weeks of launch in the UK & Thailand respectively.
MG Motor India is building a 5-way EV charging ecosystem in association with domain-leading players as an enabler and catalyst for the country’s EV revolution and to accelerate the adoption of eco-friendly, next-generation mobility solutions. Each ZS EV comes with an on-board cable to charge anywhere. Customers can also get an AC fast charger installed at their homes/offices, free of cost, through MG’s association with Delhi-based eChargeBays. The carmaker has also partnered with Fortum Charge & Drive India to set up 10 DC 50 kW super-fast charging stations at select MG showrooms in 5 cities. Additionally, it plans to create an extended charging network across MG dealerships in select satellite cities along key routes and provide charge-on-the-go with RSA (Roadside assistance).
For the ZS EV, MG Motor India has also introduced India’s best vehicle ownership package, the “eShield”, with a free-of-charge 5-year manufacturer warranty for unlimited kilometers on the car and 8 years/150k km warranty on the battery for privately registered customers. Additionally, the “eShield” offers round-the-clock roadside assistance (RSA) for a period of 5 years for privately registered cars, along with 5 labour-free services. All these elements under the “eShield” are aimed at enhancing the customer experience and providing complete peace of mind.
Closes the first round of booking with more orders than the total number of EV cars sold in India in 2019
New Delhi, Jan. 23, 2020:MG (Morris Garages) Motor India has today launched the much-awaited ZS EV, India’s first pure electric internet SUV, at an inaugural price starting at INR 19.88 lakh (ex-showroom, New Delhi), for customers who have booked the car before midnight on 17th January 2020. The ZS EV Excite is now available for INR 20.88 lakh while ZS EV Exclusive is available for INR 23.58 lakh.
As part of its commitment to provide the best ownership experience, the carmaker has introduced the MG eShield, which provides privately-registered customers with a free-of-charge 5-year manufacturer warranty for unlimited kilometres on the car and 8 years/150k km warranty on the battery. It also offers round-the-clock roadside assistance (RSA) for a period of 5 years for privately-registered cars, along with 5 labour-free services. The ZS EV comes at a running cost of under INR 1 per km (calculated up to 100,000 kilometres with preventive maintenance including parts, consumables, labour and taxes and as on date electricity rates in Delhi-NCR). It also comes with maintenance packages starting at INR 7,700 for 3 years.
Apart from introducing the MG eShield, a one-stop solution for ZS EV customers, the company has also entered a strategic alliance with CarDekho.com, who would be offering a pioneering 3-50 plan, that provides assured resale value and can be availed by the customer by paying a stipulated amount at the time of purchase of ZS EV. CarDekho.com shall provide guaranteed buyback to ZS EV customers at a residual value of 50% upon completion of three years of ownership.
Speaking on the price announcement, Rajeev Chaba, President and MD – MG Motor India, said, “The ZS EV is a globally-successful product that operates at the intersection of an EV’s sustainability, an SUV’s practicality, and a sports car’s performance. It comes with best-in-class features and tech capabilities at a compelling price point. We are confident that this unprecedented value proposition will incentivise more consumers across India to go electric. We will continue to strengthen the Indian EV landscape, as we offer the best of EV technology and act as the catalyst for the country’s nascent EV market by providing a complete, end-to-end ecosystem.”
The carmaker has secured an overwhelming response for the new-age electric SUV, receiving over 2,800 bookings in 27 days. The number of bookings received for the ZS EV outpaces the total number of EV cars sold in India in 2019. MG Motor India will begin ZS EV deliveries on January 27 across 5 cities – Delhi/NCR, Ahmedabad, Mumbai, Bangalore, and Hyderabad. The ZS EV marks an exciting new era for the MG brand globally has already registered significant success in more than 10 international markets such as the United Kingdom, Europe, Australia, and Southeast Asia. It received more than 2,000 orders within weeks of launch in the UK & Thailand respectively. The ZS EV has achieved a Five Star Euro NCAP rating.
MG Motor India is building a 5-way EV charging ecosystem in association with domain-leading players as an enabler and catalyst for the country’s EV revolution and to accelerate the adoption of eco-friendly, next-generation mobility solutions. Each ZS EV comes with an on-board cable to charge anywhere. Customers can also get an AC fast charger installed at their homes/offices, free of cost, through MG’s association with Delhi-based eChargeBays. The carmaker has also partnered with Fortum Charge & Drive India to set up 10 DC 50 kW super-fast charging stations at select MG showrooms in 5 cities. Additionally, it plans to create an extended charging network across MG dealerships in select satellite cities along key routes and provide charge-on-the-go with RSA (Road Side Assistance).