Ford’s incoming COO focuses on cost cuts, launches, change

  • Ford Motor Co’s (F.N) incoming chief operating officer outlined his priorities for the company’s turnaround on Wednesday, including cost cuts and more efficient new-vehicle launches in a year in which it will introduce a redesigned F-150 full-sized pickup truck.
  • Ford also will focus more heavily on advantages in commercial vehicle sales.
  • Ford is restructuring globally and faces slumping demand in China, its second-largest market.

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