BMW updates its logo online and offline communications. On cars it will not change
by Simonluca Pini
2 ‘of reading
Bmw after more than 20 changes its logo. Smaller and two-dimensional, it has been thought to be more suitable for the digital age and will be used for online and offline communications. As pointed out by the Munich manufacturer, the new logo is an expression of the identity of the revised brand which places the customer at the center of all activities. The change reflects Bmw’s transition from focusing solely on the automotive world to that of technology and connections.
New BMW logo The most recent aspect of the BMW brand is geared towards the challenges and opportunities of digitization. The redesigned logo expresses openness and strength of character to guarantee a contemporary, future-proof presence, both online and offline. “BMW is becoming a relationship brand. The new communication logo is synonymous with openness and clarity, “says Jens Thiemer, BMW Senior Vice President for Customer and Brand. “We want to use this new transparent version to invite our customers, more than ever, to join the BMW world. In addition, our new brand design is geared towards the challenges and opportunities of digitalization for brands. With visual moderation and graphic flexibility, we are gearing up for the wide range of communication contact points where Bmw will be present, online and offline, in the future. This additional communication logo symbolizes the meaning and relevance of the brand for mobility and driving pleasure in the future “.
It will not arrive on autoLaunched last March 3, until May 31, 2021 there will be a transition period that will see the continuation of the implementation for all communications, online and offline, and for international fairs and events. The new logo is a new multimedia brand and will be used in addition to the existing logo. It will not be used on vehicles or in the external and internal signs of official dealers, for those the existing logo remains in use.