Thinking in modular concepts.
The toughest challenge is to think in modular concepts, in order to apply these around the world and still be able to change the vehicles’ appearance. For instance, the Atego built in Germany looks different to its counterpart built in Brazil. However, the horizon of designers in Sindelfingen does not end at the Mercedes-Benz models Actros, Atego, Antos, Arocs, Unimog, Zetros and Econic, but already stretches out into the next generation. In other words, it goes as far as the Future Truck 2025, the Urban eTruck, the Vision Van and the Future Bus.
The spectacular commercial vehicle concept of the Future Truck 2025 – which has already been tested and is ready for operation –, which aims to bring autonomous driving to overcrowded roads, clearly demonstrates the approach of the successful design philosophy of sensual purity. Designers sought a solution for autonomous driving within the context of efficiency, operating costs and safety. They were forced to create a new design to express a new concept.