“We’ve come so far in creating a truly special product, that giving up now is not an option.”
It has been a privilege to be a part of Faraday Future’s Internet & Artificial Intelligence team’s efforts to define FF 91’s user experience. In a traditional automotive company, our team’s work would be limited to the infotainment system. At FF, our team was given the opportunity to create not just the in-car infotainment system, but the entire user experience both inside and outside of FF 91. We were given complete freedom to reimagine how users interact with their vehicles. That freedom extended to defining how every piece of FF 91’s hardware and software could be leveraged to not only create new and unforgettable experiences but also create a vehicle that learns user’s behaviors and continuously adapts to their needs.
While Tesla wrote the opening chapter of the EV industry, FF is writing its own unique chapter that focuses on answering the question “How can we make our passenger’s journeys from Point A to Point B more enjoyable and unforgettable than any other vehicle on the road?” Today, I’m introducing several of the features that will answer that question.
INTELLIGENT LIGHTING
With traditional automotive manufacturers, vehicle lighting has always had a simple purpose: Illuminate the road around you. Our intent with FF 91’s distinctive LED lighting array was to move beyond utilitarian functionality and create dramatic animated light sequences that also act as a means to communicate with users. We’ve transformed typically routine interactions, such as viewing charge status, arriving at a destination, or accessing your vehicle, into engaging and unique experiences.
When FF 91 is charging, the lighting array pulses blue to indicate current charge levels. When a user schedules a charge for a later time, teal beams of light swing across the array in a metronome-type effect:
If you’re arriving at an airport and want to signal your location to a friend, users can manually activate different lighting sequences that will illuminate the surrounding area:
SEAMLESS ENTRY
One of our primary goals with FF 91’s user experience is to allow users to easily gain entry to their vehicle and access a highly customized experience with as little friction as possible. This led to the creation of our keyless access system, Seamless Entry.
The experience of accessing a traditional vehicle, typically by pressing an unlock button on a fob and watching the headlights flash twice, has never been particularly exciting. As users approach FF 91 with their phone, our Seamless Entry technology activates with white light sweeping across the lighting array and each door opening automatically to welcome users inside:
ADAPTING TO EACH USER: FFID
As users settle into FF 91 and begin customizing their seating zones’ climate, seat position, ambient light color, and media preferences, FF 91 starts to build customized profiles for each user, known as FFID. FFID continuously adapts to user’s changing preferences over time and automatically saves your changes without user involvement. FFID is not limited to your FF 91: You can log into your FFID via facial recognition in any seat in any FF vehicle, seamlessly bringing your preferences with you everywhere you go. An upcoming post will detail the measures taken to ensure the security of our user’s data.
Intelligent Lighting, Seamless Entry, and FFID are just three of the hundreds of features that FF 91 has to offer. As we move closer to the launch of FF 91, we’ll unveil more of FF 91’s user experience features.
MOVING FORWARD
Having been with Faraday Future since nearly its inception, I’ve experienced all of the ups and downs the company has faced. I’ve seen FF 91 evolve from its original sketches into wooden mockups, and now into a fully realized pre-production vehicle defined by its cutting-edge technology. We are now at a stage where we can start to show the world this revolutionary vehicle that will have a lasting impact on the automotive industry.
Even with all of the struggles FF has been through, I’m still 100% committed to seeing FF 91 to production. We’ve come so far in creating a truly special product, that giving up now is not an option.
About the Author
Eric Turano is a Product Manager on FF’s Internet & Artificial Intelligence team. His responsibilities include defining the functional requirements of the Vehicle Controls domain and overseeing its design. At FF, he has filed more than 40 patents relating to vehicle controls and lighting design.