Former NewMotion CEO invests in Mumbai-based EV charging company BrightBlu

Mumbai-headquartered electric vehicle charging solution company BrightBlu has announced that the former CEO of EV charge point operator NewMotion, Sytse Zuidema, has become a new shareholder in the company. BrightBlu was formed in 2019, after the merger of Asia Electric, an EV charging solutions company and DrivAMP, a smart charging technology provider.

With this announcement, Zuidema is now an active shareholder and director on the board of the company, BrightBlu. He has acted as the CEO of NewMotion from 2015 until April 2020 and led the company from scale-up stage to being the leading charge point operator in the European market. He provided shareholders of NewMotion with an exit in 2017 when NewMotion was acquired by Royal Dutch Shell.

Commenting on this new partnership, Wybren van der Vaart, co-founder and CEO, BrightBlu said: “His investment in the company is proof of the value that BrightBlu has been able to create till date and validates the strength of the founding team and the intelligent charging technologies that the company has created in-house. It will accelerate our drive in the Indian market and open up opportunities in the European and North-American markets for the company.”

Acknowledging the partnership Sytse Zuidema said: “I am thrilled and excited to support the team at BrightBlu in their push to become the leading provider of intelligent charging solutions and services for electric cars in India. I will be leveraging my knowledge, expertise and network that I have gained in the global charging markets to build superior value for customers, shareholders and stakeholders of BrightBlu. We are keen to accelerate the mass adoption of electric vehicles in India by providing best-in-class charging products and services. Next to this we will leverage BrightBlu’s unique positioning in India to drive down prices of charging products and services globally.”