Royal Enfield deploys 800 mobile service units across India

Royal Enfield has launched ‘Service on Wheels’, a new, customer-friendly initiative, aimed at safe, seamless and hassle-free motorcycle service experience to customers at their doorstep. Under this initiative, Royal Enfield has deployed 800 units of purpose-built Royal Enfield motorcycles across the dealerships in the country.

Service on Wheels is a fleet of mobile service-ready motorcycles which are equipped to carry tools, equipment and spare parts to undertake up to 80% of all typical service and repair requirements at the doorstep of a customer including scheduled maintenance service, minor repairs, critical component testing, parts replacement, electrical diagnosis, and more. Royal Enfield says customers can be assured of the quality of service as Service on Wheels will be handled by trained and authorised service technicians equipped with lubes and parts that will have a 12-month warranty. Customers can now book the Service on Wheels by contacting their nearest Royal Enfield dealership outlet.

Speaking on the launch of this new initiative, Lalit Malik, Chief Commercial Officer, Royal Enfield, said, “Customer satisfaction through retail and service excellence is a huge focus for Royal Enfield. We are committed to constantly enhancing the purchase and ownership experience and the brand interface for the customer. Last year, we launched 600 new Studio Stores to take the brand retail experience all the way to Tier 2 and Tier 3 towns across the country. The recent launch of several service initiatives, and the launch of Service on Wheels today, endeavours to enhance the service experience for the customer in a way that is hassle-free and convenient without compromising on service quality. We will continue to innovate and add value to the overall consumer experience journey through the implementation of various sales and service ideas going forward.”