Mission E: The Tesla Hunter will be expensive for Porsche

Competition for the Tesla Model X

At the Geneva Motor Show, Porsche CEO Oliver Blume shows the Porsche Mission E Cross Turismo. An electric SUV designed to challenge Tesla.

(Photo: AP)

Sports car manufacturer Porsche is burdened with high investments in electromobility. For the current year is the most profitable brand of the VWGroup carefully. “For 2018, we aim to stabilize sales and deliveries at this high level,” said CFO Lutz Meschke.

Porsche expects the next jump when the first pure electric sports car of the house comes onto the market with the Mission E. Of the Tesla– Hunter to be sold from next year.

Currently, Porsche is building a new plant for the electric sports car in Zuffenhausen, from which it will also give more derivatives. Meschke set the return expectation for 2018 at 15 percent. The most profitable car brand of the VWGroup is thus used to restrained.

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In the past year, Porsche also slightly increased its operating return from 17.4 to 17.6 percent. It is more than four times as high as with the VW core brand, The operating result improved by seven percent to four billion euros. Sales rose by five percent to 23.5 billion euros. Porsche has become indispensable for the VW Group from a return perspective. Every year, the comparatively small Stuttgart-based company transfers billions to Wolfsburg.

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To the business club

Despite the continuing diesel crisis, you are stuck in Zuffenhausen diesel. Also for the new off-road vehicle Cayenne CEO Oliver Blume announced a diesel version, without giving a precise date.

Porsche had some last Callbacks must announce the diesel variants of the models Cayenne and Macan, The problems wants to create the sports car manufacturer with a software update from the world. Traditionally, the diesel share at Porsche is relatively low at 12 percent. Porsche has already discontinued the diesel version of the Panamera. Porsche is relying on the higher demand for hybrid vehicles.

In addition, Porsche wants to earn considerably more money in the future beyond its core business. “We must and will create growth potential in addition to the actual vehicle business,” said CFO Lutz Meschke on Friday in Stuttgart. “In the medium term, we want to generate a double-digit percentage of our digital services revenue.”