Skoda enters India’s booming used car market

Skoda Auto India has entered the booming used car market. The car maker has introduced the ‘Certified Pre-Owned’ programme with an exclusive range of handpicked vehicles, which is says are “meticulously assessed by trained professionals, across a comprehensive set of 160-plus points of inspection”.

Skoda vehicles bought under the ‘Certified Pre-Owned’ programme will come with a manufacturer-backed warranty that spans over a timeframe of up to 24 months or 150,000 kilometres (whichever is earlier). The designated programme will also house automobiles that do not don the Skoda badge and can be purchased, nonetheless, with a warranty that spans over a timeframe of up to 12 months or 15,000 kilometres. Moreover, customers can trade in their old car (which may or may not be a Skoda), and get attractive exchange bonuses for the purchase of a new Skoda vehicle from a range of executive sedans, SUVs and the RS.

The launch campaign, additionally, witnessed the commencement of operations at nine strategic centres, encompassing Mumbai, Delhi (NCR), Coimbatore, Jaipur, Ahmedabad, Surat, Vadodara, Hyderabad, and Goa, before a nationwide rollout in the subsequent phase, over a timeframe of the next 12 months, as part of the ‘INDIA 2.0’ project.

Commenting on the strategic business move, Zac Hollis, Brand Director – Skoda Auto India, said: “The used car business, in India, has registered multi-fold growth over the past many years. We have also identified an innate demand among pre-owned car buyers for Skoda Auto products owing to its superior built quality, outstanding reliability, and impeccable craftsmanship. With ‘Certified Pre-Owned’, we venture into the highly lucrative used car market and open up a new chapter in Skoda Auto’s growth story in India.”

“Through the initiative, Skoda Auto aims to offer a one-stop shop to buy, sell, or exchange certified multi-brand pre-owned vehicles to prospective buyers seeking cost effective personal mobility solution, more so in these unprecedented times. We will stand behind every ‘Certified Pre-Owned’ customer and deliver a premium, uncompromised, and hassle free ownership experience – that is every bit a ŠKODA, without exceptions.”

Seamless and secure platform

Skoda Auto India says that  with its seamless and secure platform –

www.skodapreowned.in – it offers the flexibility to choose a pre-owned vehicle in a convenient manner. The tool supports a robust live consultation suite and a contactless virtual product demonstration option, available for sign up on the website, and accessible via video conferencing over smartphones, tablets and personal computers. In doing so, the automaker integrates a dedicated pool of specialised technicians, qualified evaluators as well as sales consultants, transcending dealership facilities, and aims to set a benchmark in the organized pre-owned segment.

Skoda ‘Certified Pre-Owned’ car owners may opt for emergency roadside assistance available 24 hours a day, 365 days a year. Along with an exclusive ecosystem, professional services, and rigorous quality standards, Skoda Auto India is offering  to make the purchase of pre-owned vehicles effortless with attractive insurance and finance schemes, complimentary transfer of ownership documents, access to complete service history, mileage assurance certificate, other features.