Since the end of February, the online provider does not broker cash-on-sale leads to car dealers anymore. The focus is now on the products leasing and financing.
Sixt leasing re-adjusts its new car dealership platform Autohaus24. “We closed the brokerage business of cash buy leads to traders at the end of February,” said a company spokesman on request from AUTOHAUS. From now on, the Internet portal will concentrate on leasing and vario financing.
The reason for the reorientation is reportedly the low demand for the product cash purchase. Sixt Leasing have been in the past just under two years after the takeover Autohaus24 GmbH analyzed the customer behavior in detail and came to the result, in the future only on leasing and financing to put, it was said.
It is true that there are no longer any partner dealers to whom Sixt leases. But: “Ours leasing vehicles As a rule, we continue to buy from our partners in the retail sector, “the spokesperson emphasized.
No organizational changes
For the workforce, the step is without consequences. Already at the end of 2016, Sixt Leasing had concentrated the business activities of Autohaus24 in Pullach near Munich and the teams of Autohaus24 and Sixt New cars merged. “Since then, both platforms have been managed from a single source, so adapting the offer to Autohaus24.de will not result in any organizational changes,” the spokesman continued.
Autohaus24 was from the Axel Springer car in 2009 publishing company and the internet company Sixt Ventures. Since May 2016, Sixt Leasing has been the sole director. Most recently, the provider worked with just over 100 car dealers together. With an average of 5,000 negotiations on private and business Commercial customers In recent years, it has become one of the leading platforms in the field.
Sixt Leasing looks to be increasing digitization of new car sales great potential. The business field “Online Retail“.de already pushed up its business last year, and the main platform Sixt-neuwagen.de is to be upgraded with additional functions and services in 2018. Among other things, a further optimized, completely digital ordering process, a set of separately bookable service products, and a demand configurator are planned as well as a customer portal. (rp)