AHMEDABAD: Driving a new vehicle home is considered auspicious on Dussehra and the day indeed spelled good news for car and two-wheeler dealerships across Gujarat, with buoyant sales. According to estimates by Federation of Automobile Dealers’ Association (FADA), an estimated 11,100 vehicles were sold across Ahmedabad on Sunday. These include 8,500 two-wheelers and 2,600 four-wheelers.
This means that the sales have 83% of that of last year’s in Ahmedabad. Sharing more details, Pranav Shah, chairman, Gujarat, FADA, said, “The sales were better than expected on Dussehra and it has given the much-needed cushion to the vehicle dealerships.” Others echoed the view.
“Cashback offers, discounts worked well in wooing customers for buying two-wheeler,s mainly driven by pent-up demand of the past few months. Sales were significantly good at our dealerships. However, they still fell short by 10% against last year’s Dussehra sales,” said Malav Shah, a city-based two-wheeler dealer.
“The rising preference for personal vehicles after the pandemic, as well as launching of new models has worked well as far as car sales are concerned,” said Rajnish Arora, CEO of a city-based group of dealerships.