General Motors may have unintentionally revealed its highly anticipated 2023 GMC Hummer electric SUV during Barclays Global Automotive Conference.
GM’s presentation to Barclays on Thursday afternoon was done virtually from GM’s Design Dome at the company’s Global Technical Center in Warren. CEO Mary Barra and Doug Parks, executive vice president of global product development, purchasing and supply chain, laid out the carmaker’s electric vehicle strategy, but that’s not all they did.
GM sat the two right next to the yet-to-be-revealed 2023 GMC Hummer SUV during the presentation for Wall Street and the media to see.
A GM spokesman declined to comment other than to joke: “We moved ‘Anything Can Happen’ day to Thursday.”
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Hummer enthusiasts noticed it and posted a screen grab on HummerChat.com, which then sent the image around saying: “A member of the Hummer EV forum shared a photo from a GM investor conference showing CEO Mary Barra with the upcoming Hummer EV SUV as well as another prototype. This is the first image of the upcoming Hummer SUV.”
Other outlets picked up on it as well. Car and Driver reported that GM will eventually offer the Hummer EV as a pickup or SUV with a two- or three-motor setup. The SUV, due to market in late 2022 or early 2023, is expected to start at about $75,000.
In October, GM revealed the 2022 GMC Hummer electric pickup. GM has priced one variant of it at more than $100,000. That will go on sale in late 2021.
Contact Jamie L. LaReau at 313-222-2149 or jlareau@freepress.com. Follow her on Twitter @jlareauan. Read more on General Motors and sign up for our autos newsletter. Become a subscriber.