Panasonic partners Phiar to bring AI-driven navigation to its automotive solutions

Panasonic and Phiar simulate next-gen in-vehicle augmented navigation solution.

Panasonic Automotive Systems Company of America, a division of Panasonic Corporation of North America, and a Tier 1 global automotive supplier, has recently announced a collaboration with Phiar Technologies, developers of edge spatial-AI technology and augmented reality navigation platform, to expand driver safety and navigation support in its automotive solutions.   

California-based Phiar Technologies is an emerging leader in edge spatial-AI technology, powering AR navigation as the foundational platform to enhance driving safety and experience, and to enable the next-gen ADAS and connected car services. 

Phiar’s deep learning AI technology runs on automotive infotainment systems, detects and analyses the driver’s  surroundings in real-time, and combines it with 3D localisation of the vehicle to provide augmented guidance and safety information. Phiar utilises map and navigation data from the leading map platforms to offer live visual navigation with traffic and other contextual data. 

“Panasonic looks for products that have the flexibility to integrate multiple solutions depending on our OEM customer requirements, and we liked that Phiar can work with any map or routing solution,” said Andrew Poliak, Chief Technology Officer for Panasonic Automotive. “Phiar’s technology provides the glue that links Panasonic’s key technologies to deliver a superior solution with object and pedestrian detection, scene understanding and AI-driven AR Navigation – a perfect fit for OEMs looking to make advances in the next generation of in-vehicle user experience.”