SEAT sales gained significant momentum in 2017. The Spanish carmaker delivered a total of 468,400 vehicles, which is 14.6% more than in 2016, and an increase of nearly 60,000 units compared to the previous year, when the brand sold 408,700 cars. This is the best sales outcome since 2001 and one of the best results in the history of the brand. In addition, 2017 was the fifth year in a row of growth for SEAT, with sales going up by 45.9% since 2012. In December, SEAT delivered 32,900 cars, which is a 12.9% rise compared to the same month the previous year, when 29,200 units were sold.
The Ateca boosted SEAT sales throughout 2017. In its first full commercial year, the brand sold 78,700 units of its new compact SUV, which is now joining the Leon and the Alhambra in another year of sales growth. By the end of 2017, both models again achieved their highest ever sales figures. Sales of SEAT’s best-seller Leon rose by 2.9% to reach 170,000 deliveries, while the brand’s MPV went up by 1.7%, amounting to 31,200 units. Sales of the Ibiza, in the year it was overhauled, totalled 152,300 units, which is 0.6% more than in 2016.
SEAT Vice-President for Sales and Marketing Wayne Griffiths made a very positive assessment of these results. “The reason for our sales success is the product offensive we began in 2016 with the Ateca and continued in 2017 with the Leon facelift, the fifth generation Ibiza and the new Arona. Not only did we obtain our best result since 2001, but we have also become one of the fastest growing brands in Europe and we are on the path to continue increasing our sales volume. We have renewed our product range and will see the full impact of the Arona on sales in 2018, which adds to our overall optimism for this year’s results”.