Chip woes: GM, Ford pause more production for deepening shortage

Detroit — Automakers are making more production adjustments and cancellations this week as they continue to grapple with a semiconductor shortage costing valuable manufacturing time and eating into automakers’ potential profits.

General Motors Co. is restarting its midsize truck production next week after two weeks down, the automaker said Thursday. But it will halt some production at three new plants and has extended downtime at others.  

Ford Motor Co. employees at the Dearborn truck plant wear face masks and face shields while working within 6 feet of each other.

Ford Motor Co. said production at four different plants will be affected by the semiconductor shortage next week. And the Dearborn automaker’s profit-rich F-150 production at Dearborn Truck Plant is canceled for two weeks because of the shortage, a move likely to thin even more precious inventory on dealer lots. 

Automakers have been battling a global semiconductor shortage since the start of this year. Production at various plants in North America and abroad has been halted or reduced because of the shortage of semiconductors, which are found throughout a vehicle from the seats and steering wheels to infotainment and engine-management systems. 

The goal — especially for Detroit automakers — has been to protect the profit-rich full-size truck and SUV plants. But that hasn’t always been possible as the chip shortage moves into its second quarter this year. 

“It just goes to show you how hard it is, and the issue is visibility and transparency in the supply chain, how hard it is to predict and move things around,” said Dan Hearsch, managing director in AlixPartners, a global consulting firm.

“All the OEMs are working very hard to try and keep the pickup trucks, large SUVs, the high-value, high-revenue, high-profit models running. And when you see that they can’t do that, that is your indication of just how difficult this is.”

AlixPartners estimates that through last week the industry has lost 1.4 million vehicles of production globally because of the chip shortage. For the year, the firm expects up to 2.5 million vehicles could be lost if the current climate continues. AlixPartners’ analysis predicts the auto industry will lose $61 billion this year because of the shortage.