Stellantis CEO commits Jeep, Ram pickup-maker to big EV targets

The CEO of Stellantis, maker of Jeep SUVs and Ram pickups, told the company’s shareholders Thursday to expect a major boost in the number of pure battery-electric vehicle models it offers and in the percentage of low-emission vehicles it sells over the next nine years.

Carlos Tavares, who leads the company that resulted from the merger in January of Peugeot maker PSA Group and Fiat Chrysler Automobiles, offered a portrait of an entity committed to an electrified future, particularly in its two most important markets, Europe and the United States. He spoke during the merged company’s first annual general meeting for shareholders.

Tavares committed to increasing the share of low-emission vehicles the company sells in Europe from 14% in 2021 to 70% in 2030 and in the United States from 4% in 2021 to 35% in 2030. Those increases would be paired with a plan to boost the number of nameplates with low-emission vehicle offerings to 98% in Europe by 2025 and 96% in the United States by then. Low-emission vehicles include both plug-in electric hybrids and pure battery-electrics.

Tavares said the company would triple its low-emission vehicle sales this year compared with 2020 to more than 400,000 vehicles.

“This is what we’re going to deliver to the market. Please recognize that we are now accelerating this electrification move, and please recognize that we are perfectly on time and ready to deliver on the limited emissions or zero emissions mobility expectations of the markets in which we operate,” Tavares said.

Stellantis’ pledge to bolster its EV credentials continues the departure, particularly in messaging, from the days when the late FCA CEO Sergio Marchionne actively discouraged people from buying the Fiat 500e because he said he was sick of losing money on the electric vehicle.

Fiat Chrysler had been considered a laggard in the push toward electrification but had upped its commitments in recent years. The company has developed a plug-in electric version of its Jeep Wrangler, and Mike Manley, FCA’s CEO who is now head of the Americas for Stellantis, said the company would offer an electrified Ram pickup.