Products in which the share of women has increased, as demonstrated by the seven variants of the RM 72-02 Tourbillon Automatic Talisman launched at the end of 2020. «Almost 30% of our collection today is made up of women’s watches – says the manager -. A segment in which we have been investing for five years with technical and colorful models ».
Given the peculiarity of Richard Mille’s watchmaking made of cutting-edge materials and ultra-technical mechanics (and, consequently, very selective prices), the distribution strategy has not changed: “From 2020 we only sell in 42 owned stores. The demand in the markets is distributed between 30% of the Americas, 30% of the EMEA area (Europe, Middle East and Africa), 30% of Asia and 10% of Japan “specifies Malachard who, with an eye to the ‘summer, he concludes: «When the travels reopen, we will welcome all our customers back to our boutiques. Meeting in person does not beat: especially when you present watches like ours that need time to be told “.