For the fourth year in a row, Lexus sales are progressing on our continent. This will allow the luxury brand of Toyota to consider 100,000 units by 2020.
With 74602 registrations in 2017, Lexus is recording a fourth year of growth on our continent. An enlarged Europe for the brand since it adds in its figures the results of the EU countries, Norway, Iceland, Switzerland but also Russia, Ukraine, Kazakhstan, the Caucasus, Turkey and Israel. Still, sales have increased by 72% since 2013 in this area.
The bestseller of the brand remains the compact SUV NX, facilitated in the second half of 2017, with 27,789 units (+ 6%). Its big brother, the RX, totals 18918 registrations (+ 5%) while the CT completes the podium with 8842 sales (+ 5%). The other notable feature, beyond sales, is the share of hybrid models in these. Indeed, the manufacturer announces that hybrids account for 94% of registrations in Western and Central Europe. Although this share decreases over the entire announced scope, it remains very high at 60%, ie 45049 units.
“We are extremely pleased to see that the attractive image of these flagship models has had a positive impact on our brand image, resulting in a strong commercial performance and increased volumes compared to 2016,” said Pascal Ruch, director of Lexus Europe, in a statement. “We expect our sales pace to continue in 2018, as we are on track to meet our medium-term goal of selling 100,000 Lexus to Europe by 2020.”
The appetite of European customers for SUVs should allow Lexus to remain well oriented in 2018 and the brand will also be able to count on the new LC and LS.