Customised connected tech the big differentiator for auto industry

With the global megatrends of ACES (Automated, Connected, Electric, Shared) moving rapidly, the connected vehicle technology has become part of our day-to- day life. Cars today are quite literally ‘computers on wheels’.

The technology is evolving and the car manufacturers are also seeing a gradual transition into technology innovation centres, given the demand for more connected features in cars. 

In an effort to address this trend, Autocar Professional organised a mega ‘Connected Mobility Conclave’ on June 29. Delivering the keynote address at the conclave, Rajendra Petkar, President and CTO, Tata Motors said, over the years, “Vehicles are now more sophisticated with sensors and modules. The systems provide a valuable asset – data – almost instantaneously. Connectivity was once restricted inside vehicles. ACES has connectivity embedded in it.”

Paradigm shift towards connected vehicles
The CTO pointed out statistics from a recent study claiming that India will have 1.7 million connected vehicles by 2022. This increase is mainly due to the increase in demand from the consumers. Tata Motors identified this trend very early on, and developed vehicle platforms to serve their CV, PV and more. They offer more than 100 features in their connected solutions. 

“For Passenger cars we have IRA, for EVs its Zipconnect, for CVs we have Fleet Edge. The Tata Motors’ connected vehicle platform goes beyond just features. It compiles data across the lifespan of the vehicle and generates data to deliver insights to relevant multiple stakeholders in the value chain. With the number of vehicles on the road, we clearly see that connected vehicles are going to be a big product differentiator,” Petkar added.

With these solutions it has become a win-win solution for both the consumers and OEMs. The vehicle data helps them to understand the customers better and also helps them in R&D, product development for future products and more. “What we need to understand and appreciate is that OEMs and suppliers will continue to embrace features and updates to provide tailor-made solutions for customers,” he said.

The way ahead
In phase one of connectivity there has been a huge development. Pointing out an example of the use case scenario, Petkar stated that with the use of connected solutions, the Nexon EV tells where the nearest charging stations are. Going forward, there will be an explosive increase in the number of features offered. The introduction of 5G connectivity will bring speed, data analytics which will lead to development and next generation of V2X, infotainment and telematics. This can be a game changer, according to the CTO, “There will be a lot of development happening as we migrate to Phase 2 and Phase 3 of connected vehicle technologies. With this travel will be better, safer, last mile delivery will be with ease at minimal operational cost.” 

In the commercial vehicle platform, he said that the development in connected solutions will be difficult without the right partnerships of suppliers. “The whole connected vehicle platform needs the whole ecosystem to stay connected. We have seen strong penetration of connected vehicles since the introduction of BS VI. We had introduced connected solutions in our commercial vehicles 4-5 years back. Also, we see strong penetration of connected tech across board,” he concluded.

Betting on localisation and build scale
In fact, Petkar believes that, “Connected vehicle technology has become a part of life of our day-to-day life. It is not just a luxury . . . it is a hygiene factor.”

However, he added that localisation is crucial to bring about cost rationalisation and build scale, “OEMs like Tata Motors are focussing on developing India-specific solutions, at affordable price points.”