CX Automation platform Yellow.ai raises $78m Series C from WestBridge Capital, others …

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Bengaluru- and San Francisco-based Yellow.ai has raised $78.15 million as part of its Series C round led by WestBridge Capital, Sapphire Ventures, and Salesforce Ventures, it said on Wednesday.

Existing investor Lightspeed Venture Partners also participated in the round. So far, the startup has secured $102.15 million in external funding.

In April 2020, Yellow.ai had raised $20 million in its Series B round led by Lighspeed. It plans to use the money to fund its growth and global expansion plans, and hire top talent across South-East Asia, Latin America, the US, and India.

Yellow.ai wants to reach out to customers in over 50 countries, including in Europe. It also wants to increase its presence in North America, and plans to add 70 members to its US team.

Founded in 2016, the cloud-based enterprise solution provider allows businesses to automate outreach functions such as customer support, engagement and conversational commerce with the help of chatbots and voice-led bots.

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