Tata Motors gifts Altroz cars to India’s Olympians who narrowly missed winning at Tokyo

Tata Motors has announced that it is gifting its premium hatchback Altroz, in High Street Gold colour, to the Indian athletes who narrowly missed winning the bronze medal in the recently held Tokyo Olympics.

In a statement, the company said: “These players represented India in the Olympics and have set the Gold standard and inspired several other aspiring, young sportspersons in India to follow in their path. To thank and recognize these homegrown players for their sheer hard work and dedication, Tata Motors will be delivering its most premium hatch, the Altroz, in the High Street Gold colour, to these players soon.”

Shailesh Chandra, President, Passenger Vehicle Business, Tata Motors, said: “For India, this Olympics was about a lot more than medals and podium finishes. We are fortunate to celebrate the effort and spirit of our athletes representing our country, competing under the highest pressure against the absolute best talent the world has to offer and coming extremely close to a podium finish. They might have missed a medal but they have won the hearts of millions of Indians, with their dedication and are a true inspiration for budding athletes in India. The Tata Altroz has set new benchmarks in its segment by achieving the gold standard in safety, design and performance. It is our privilege to honour the spirit of these pathbreakers and present them a small token that signifies the gold standard – the Altroz.”

Tata Motors’ decision means the entire Indian women’s hockey team and golfer Aditi Ashok are among those who will soon be getting and driving an Altroz, in High Street Gold colour. 

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