- Anil Paryani spent five years at Tesla working on the Model S and Roadster.
- He’s now CEO of Auto Motive Power, a California EV energy management startup.
- Here’s how Paryani said he hopes AMP becomes the Tesla of its industry.
Anil Paryani doesn’t just pull inspiration from his time at Tesla as he runs his fledgling startup, Auto Motive Power. He uses it as an incitement to build something even better.
“Part of the motivation of AMP is, what can we do to bring Tesla or better like-Tesla technology to the rest of the world?” Paryani told Insider.
Paryani spent five years as a senior engineer at Elon Musk’s automaker, working on the battery algorithms for the Model S and Roadster. Now, with AMP, he’s developing electric vehicle battery charging and energy management solutions for automakers and other startups.
Cofounded by Paryani and COO Michael Rice in 2017, Los Angeles-based AMP develops onboard charging hardware in coordination with automakers, and software, aligning with utility companies, to optimize EV energy consumption. It’s work that can be critical to overall grid capacity, a major concern as EV adoption ramps up around the globe. Management at the battery level is also important to vehicle safety: The better the health of a battery is monitored, the less likely overheating or other failures could occur.
AMP is one of many companies angling to tap into the emerging EV energy management market, which could be a $2.7 billion business when driven by AI, by 2029, according to Guidehouse Insights.
“I call this an iPhone moment where we are for electric vehicles,” Paryani said. “The difference is, if everyone goes out and buys EVs tomorrow, the grid is just going to break. We need to be ahead of the curve right now.”
Paryani, who holds more than 30 auto-related patents and has spent nearly as many years in the industry, started his career at Honda testing EV and hybrid EV batteries. He had a two-year stint at troubled California-based EV startup Faraday Future, serving first as director of battery and charging and next as director of electrical engineering architecture and software.
Now that he’s running his own startup, Paryani said he uses Tesla as a yardstick for his own work in the battery management space.
“Good or bad, Tesla’s built up a brand now,” Paryani said. “They’re the benchmark. So what can we do to be the most dominant supplier around battery management and charging in the world to enable compelling products that just may blow Tesla’s vehicles out of the water?”
Though AMP won’t disclose customers yet, Paryani’s nascent company is expanding its footprint across the globe. Right now, the company works with “every major player in California” and some in Detroit, Europe, and Asia, Paryani said — and he’s channeling a Tesla mindset all the way.
“There are a lot of companies trying to be like Tesla,” he said. “How many companies are trying to be the supplier like Tesla? There’s not too many.”