Rolls-Royce Motor Cars has announced that Boris Weletzky has been appointed Regional Director UK, Europe, Russia and Central Asia, based in the UK.Weletzky, joins Rolls-Royce Motor Cars from his previous role as General Manager for MINI in Central and South Eastern Europe, where he was responsible for twelve markets. He is an exceptionally experienced sales and marketing expert, having spent almost 20 years with the BMW Group. He has held several senior management roles in Munich and also spent seven years in China.Henrik Wilhelmsmeyer, Director of Sales and Brand, Rolls-Royce Motor Cars said, “I am delighted to welcome Boris Weletzky to Rolls-Royce Motor Cars as Regional Director UK, Europe, Russia and Central Asia. He is ideally suited to his new role at Rolls-Royce. His exceptional experience and proven track record will be invaluable in ensuring continued success in this important region.”Weletzky originates from Austria. He holds a Master of Science for Applied Economics from the University of Applied Sciences Kufstein, Austria.He replaces Julian Jenkins, who has departed Rolls-Royce Motor Cars to take up the position of Sales Director for BMW UK.