Aston Martin has been able to move on its electrification plans after Daimler agreed last year to share more of its technology in exchange for a stake of up to 20 percent. Daimler currently owns 2.3 percent of Aston Martin.
The plug-in hybrid V-8 drivetrain in the Valhalla is supplied by Mercedes’ performance arm AMG.
Moving to electric power would not dilute the brand, Moers said. “How you experience the brand, the customer journey. These are the things that are going to make the difference,” he said.
“It will be about the experience, the driving dynamics, how we are going to serve our customers.”
Moers promised that while the brand might use Mercedes technology, it would be tailored to Aston Martin’s specific requirements. He gave the example of the HMI or human interface including the infotainment system as something that could be reprogrammed to give a bespoke environment.
Aston Martin has forecast that sales will rise to 10,000 a year “in the medium term,” up from the 6,000 the brand has predicted it will sell this year.
Part of that rise will come from increase sales of the DBX SUV, of which Aston Martin has promised more spin-offs. The DBX accounted for 50 percent of the brand’s wholesales to dealers in the first quarter of 2021, Aston Martin said in May.