Just as Ford Motor Co. is demanding its dealers nationwide not jack up prices on the much-anticipated F-150 Lightning pickup truck, potential buyers are reacting to some dealers saying big markups are automatic.
Chris Chase, a construction project manager from Massachussetts, told the Free Press he was stunned when he read an email dated Jan. 3 from Herb Chambers Ford of Braintree in greater Boston that said the all-electric pickups would include a $10,000 price hike over and above what the company thinks is a fair profit for the dealer.