Lexus India marks the first year of operations in India by commencing deliveries of its hybrid SUV, the NX330h, which was launched in the market in November 2017.
Deliveries of the NX 300h are taking place across the country in signature Lexus style that means the car arrives on flatbeds allowing owners to be the first to put miles on their car, which comes to them with a full tank of fuel. In addition, each delivery is customized based on Lexus’ knowledge of its customer.
Lexus debuted in India in March 2017 with a lineup that featured the ES300h, RX450h and LX450d. And over the course of its first year in the country, the brand has conducted many similar personalized delivery experiences, Lexus said in a statement
“At Lexus, our human-centered approach is evident in the way our cars are engineered, the craftsmanship they embody and in the ownership experience which begins the moment they engage with us or step into any of our guest experience centers. In India, we felt there was no better way to mark this significant milestone than by keeping our guests as our focus,” said P B Venugopal, President, Lexus India.
Commenting on the brand’s future strategy, N Raja, Chairman, Lexus India, said, “Lots has been achieved in just a year in India and we are delighted by the response we have received. Lexus’ priorities in India for the next year are to continue to build brand awareness and to maintain our focus on hybrid electric vehicles.”
“Looking ahead, we are aiming to strengthen our presence in three key ways – increased awareness, more great products and a deeper commitment to the community through initiatives such as Lexus Design Award India,” Raja added.