Sebastopol, Calif. — Ford Motor Co. on Wednesday announced the launch of a pilot program that will equip winegrowers in northern California with electric pickup trucks, cargo vans and software services in a bid to boost EV and technology adoption among farmers and other commercial customers.
The Dearborn automaker also announced the launch of Ford Pro Intelligence, a cloud-based platform underpinning a set of digital services aimed at supporting commercial fleet operators. The platform will provide customers with software they can use to manage their vehicle fleets on a single interface.