GM marketing boss has to work fast to bring buyers to electric vehicles

Deborah Wahl, General Motors Chief Marketing Officer, inside her home in Bloomfield Hills on Friday, Jan. 21, 2022.

General Motors marketing boss Deborah Wahl has to convince the masses to give up the keys to their gasoline-powered cars and opt for an all-electric ride instead.

And Wahl has to work fast. GM currently sells just two EV models, but it will bring 30 new EVs to market in the next three years and hopes to have an all-electric lineup by 2035.

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