14 March, 2022
Posted by: Jorge Platero
Category: Faconauto News
Companies in Europe and beyond are vying for control of the crown jewels of the new mobility: vehicle data.
Where are you going. Where do you stop? What you listen. Do you see. Your good habits. Your bad habits. All this information may be obtained from the connected car. Very valuable data for businesses in the sector and other companies in the industry. As technology advances, the fight in the industry for this information is getting worse. EU regulators seek to develop the world’s first laws on the matter, trying to reconcile the positions of brands, dealers, insurers, workshops, other companies in the sector…
According to Reuters, the European Commission will launch an industry consultation on connected vehicle data in the coming weeks. This first step could lead to legislation later this year, the first of its kind globally. But first you will have to achieve a consensus between the different actors.
Car manufacturers, protecting their gatekeeper role in access to their vehicle data, show their resistance to specific regulations on vehicle data. They argue that protecting consumers is paramount. “Uncontrolled access to vehicle data poses significant threats to security, (cyber), data protection and privacy,” they explain from ACEA.
However, the rest of the players indicate that limiting or charging for access to vehicle data could end the competition. Insurers and car repair shops say it is essential that the EU allows drivers to choose who accesses their vehicle data.
Faconauto’s position
On this matter, at Faconauto we defend that the transfer of the data generated by this type of vehicle is very restrictive. This data must be safeguarded, and above all, there is the protection and privacy of drivers. Likewise, this transfer should occur only in cases expressly requested by the client.
Great plans based on data
The truth is that brands have developed great plans for the connected vehicle. For example, Stellantis expects to generate €20 billion annually by 2030 from software products and subscription services. Such deals are also central to General Motors’ plan to double annual revenue.
For its part, Volkswagen has pointed out that data is becoming the “key source of value creation and innovation”, and indicates that customers have “full control” over it, citing vehicle safety and customer sovereignty as its main approaches.
We will have to wait a few more months to see what decision the EU takes on this matter. For many actors “by the time we get the legislation, we may already be stuck in an imbalance that we can no longer fix.”
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