Toyota unveils first electric vehicle since RAV4 EV in 2014

Detroit — Toyota, the top-selling automaker in the U.S., is rolling out its first fully electric vehicle in eight years.

The company on Tuesday unveiled the battery-powered bZ4X small SUV, which starts at $42,000 and can go up to 252 miles per charge.

The bZ4X, which will be sold globally, adds to the 38 electric vehicle models now on sale in the U.S., with more than 120 expected by 2025.

The 2023 Toyota bZ4X is the Japanese automaker's first fully electric vehicle in eight years.

While it doesn’t have ground-breaking range or performance for an electric vehicle, the bZ4X is an important entry because it’s from a trusted brand that will convince some buyers to make the switch from internal combustion engines, said Stephanie Brinley, principal analyst for S&P Global Mobility.

“You’ve got buyers who are interested in checking this out but may not be willing to try a new brand, or leave (Toyota) to go to Chevrolet or Ford,” Brinley said. “As we transition to a market that is more dominated by electric vehicles, the answer is really convincing normally ICE (internal combustion engine) owners to try something new.”

The bZ4X looks similar to and is slightly longer, lower and wider than Toyota’s RAV4, the top-selling vehicle in the U.S. that isn’t a pickup truck. It is Toyota’s first EV since 2014, when it last sold an electric version of the RAV4.

Like most electric vehicles, it’s fast when compared with internal combustion engine vehicles. The all-wheel-drive version can go from zero to 60 mph in as little as 6.5 seconds, Toyota says.

Sales will start in states that have zero-emissions vehicle requirements, then spread to the rest of the U.S., Toyota said. The bZ4X will be on display at the New York International Auto Show, where press days start this week. The show opens to the public from April 15-24.