Posted on Apr 25, 2022 at 5:00 p.m.Updated on Apr 25, 2022 at 5:48 p.m.
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He is the strong man of Renault. Luca De Meo took over the management of the group two years ago with the roadmap of getting it out of the turmoil of the Ghosn affair and then of the merger with Fiat which fell apart. The times that followed were even tougher. The more than 100-year-old brand is bearing the brunt of the semiconductor crisis that the Covid pandemic has brought in its wake and expects turbulence following the cessation of its activities in its second market, Russia , because of the war in Ukraine.
Two new thorns in the shoe of the manufacturer while after a historic loss of 8 billion euros in 2020, it began a recovery, returning to profits in 2021. But the atypical duo formed by the president of Renault Group, Jean- Dominique Senard, former manager of Michelin, and its executive chef Luca De Meo, prefers to look ahead, with the objective of electrifying the range by 2030.
100% automotive
Preceded by a reputation for gifted automotive enthusiast, Luca de Meo had been spotted by legendary Fiat boss Sergio Marchionne at Fiat in the early 2000s. He made a splash there with the 2007 launch of the new Fiat 500, which he drove from start to finish. Luca De Meo has other successes in his 100% automobile career, which has gone through Volkswagen, Toyota, Audi or Seat before arriving at the management of Renault where he began his career. Among his challenges ahead, he will have to restore the ailing Renault-Nissan alliance, heal the wounds of expensive adventure on Russian soil and, above all, take up the bet on electrics where outsiders like Tesla are racing in the lead.
La Story is a podcast from Les Echos presented by Pierrick Fay. This episode was recorded in April 2022. Editor-in-chief: Clémence Lemaistre. Guest: Pierre de Gasquet (reporter at “Echos Week-End”). Directed by: Willy Ganne. Production and editing manager: Michèle Warnet. Music: Théo Boulenger. Graphic Identity: Upian. Photo: ROMUALD MEIGNEUX/SIPA. Sounds: Europe 1, Dentsu, France Inter.
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