Ineos plans to “make the buying process as convenient and painless as possible” with an equal focus on providing a digital retail model and a physical dealer network.
In addition, Ineos has partnered with Bosch to provide aftersales support and plans to open 14 service-only facilities across the UK, although these locations have yet to be announced.
Globally, Grenadier owners will be able to have their car repaired and maintained at some 10,000 Bosch outlets in 150 counties.
Outside of the UK, Ineos is exploring the possibility for BMW technicians to service the Grenadier, which is available with a choice of BMW straight-six petrol and diesel engines.
Pearson previously explained that the Grenadier’s predominantly built-to-order production model means the company won’t be “proactively building stock”, because customers “will want to do their own thing”. He suggested that lead times will be in line with what is “typical” of other manufacturers.
He also told Autocar that although Ineos is “not insulated” from the ongoing global semiconductor shortage, it has factored in any potential delays that might arise from the situation and is “very happy” that it will meet its proposed deadlines.
As for future powertrain options, Ineos remains committed to a simple petrol-and-diesel offering from launch. Pearson suggested that although “electric technology has moved on hugely in the last few years”, an EV drivetrain wouldn’t yet be compatible with the weight, functionality and intended use case of the Grenadier.
Ineos does, however, have a fuel cell development partnership in place with Hyundai, which Pearson said has “no marketing spin around it”. Ineos, he said, “wants to be at the forefront of developing the hydrogen economy”.
Ineos is primarily a chemical engineering firm, producing 300,000 tonnes of hydrogen per year, and is engaged in a project to develop Europe’s “clean hydrogen” network.