28 April, 2022
Posted by: Jorge Platero
Category: Faconauto News
Despite the rise of the digital channel, physical points will continue to be important for customers.
After the pandemic, physical sales suffered due to the fear of contagion, benefiting digital channels. However, with the progressive return to normality, it is being observed how physical points continue to be very attractive to the consumer. Especially if these are adapted to the new demands of the public. An analysis by Glossy indicates that the stores of the future will have to be hyper-physical and highly experiential. Take note to find out what will affect the dealerships of the future!
From the previous entity they indicate that experiences in stores such as dealers must go one step further. For this, the traditional concept of physical installation must be changed and bet on new models that have been different up to now. They indicate that it will be necessary to focus less on having “impressive shop windows” and bet on the store having “soul” and “spirit”.
But what does all this mean? In the stores of the future that the customer demands, great personal, cultural and memorable experiences can be lived. Therefore, the store is no longer just a place to sell or buy products or services, but a point where the consumer lives and feels things.
Another important aspect is that it will not be enough to bet on this experiential marketing, but it will be necessary to go a step further and generate entertainment spaces that turn the physical space into an attractive point for the client.
Examples from other sectors
The analysis indicates that, at present, there are sectors that are more advanced in these concepts than others. He points out some cases of the entertainment or wellness industry as good practices. For example, it tells the story of Dior and how it has turned its stores not only into a point of sale but also into a space where you can live great experiences.
The French brand has included an apartment and gardens in one of its stores where customers can sleep and walk around experiencing the entity’s values: luxury, sophistication…
What other concepts do you think will mark the dealership of the future?
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