Land Rover received its first Royal Warrant in 1951 from King George VI, who had tried one of the company’s very early models in prototype form. In the same year Daimler, which became part of Jaguar in 1960, also received a Royal Warrant from HM The Queen – who was to become The Queen Mother.
Jaguar Land Rover today holds the Royal Warrant as ‘Manufacturers of Motor Vehicles, ‘By Appointment’ from all three current grantors: HM The Queen, and HRH The Prince of Wales. Furthermore, during the lifetime of HM Queen Elizabeth The Queen Mother, Land Rover enjoyed the rare distinction of simultaneous Appointment to all four grantors.
Red Cross and Red Crescent Societies
Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) since 1954 and is proud to maintain its relationship with the world’s largest humanitarian organisation. Experts at the IFRC’s global fleet base in Dubai took part in Defender’s global testing programme ahead of its world premiere in 2019 sharing valuable insight and feedback.
About Jaguar Land Rover: Reimagining the future of modern luxury by design
Jaguar Land Rover is reimagining the future of modern luxury by design through its distinct British brands.
Our current model range embraces fully electric, plug-in hybrid and mild-hybrid vehicles, as well as the latest diesel and petrol engines. Our class-leading Jaguars and Land Rovers are in demand around the world and in Fiscal 2021/22 we sold 376,381 vehicles in 123 countries. Land Rover is the global leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. Jaguar is the first ever brand to offer a premium all-electric performance SUV, the Jaguar I-PACE.
At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and a Battery Assembly Centre in the UK. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. Three of our seven technology hubs are in the UK – Manchester, Warwick
(NAIC) and London – with additional sites in Shannon, Ireland, Portland, USA, Budapest, Hungary and Shanghai, China.
Central to our Reimagine strategy is the electrification of both the Land Rover and Jaguar brands with two clear, distinct personalities. All Jaguar and Land Rover nameplates will be available in pure electric form by the end of the decade. This marks the start of the company’s journey to become a net zero carbon business across its supply chain, products and operations by 2039.
To help the company meet this objective, Jaguar Land Rover has committed to reducing greenhouse gas emissions across its operations by 46 per cent, and across its value chains by 54 per cent, by 2030. The goals, which are approved by the Science Based Targets initiative (SBTi), confirm the company’s pathway to a 1.5°C emissions reduction in line with the Paris Agreement.
As a wholly owned subsidiary of Tata Motors since 2008, Jaguar Land Rover has unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
For more information about Jaguar Land Rover’s Reimagine strategy please visit: https://www.jaguarlandrover.com/reimagine