MoEngage, a Bengaluru-based customer analytics and cross-channel engagement platform, has announced raising $77 million in a Series E funding round co-anchored by Goldman Sachs and venture capital firm B Capital.
The funding round, which is the third fundraising for MoEngage in the last 12 months, was also participated by existing investors Steadview Capital, Multiples Alternate Asset Management, Eight Roads Ventures, and Matrix Partners India.
In the announcement, the company said it will use the fresh funding to boost its footprint in the US, UK, and Asia and expand in new markets like Latin America and Australia. MoEngage raised $32.5 million in July and $30 million in December last year.
MoEngage provides marketers and product owners with insights into customer behaviour and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. The company said it has been used by more than 1,200 global consumer brands.
In the last 12 months, MoEngage has grown annualised recurring revenue (ARR) by more than 105%, added 500 new customers, and doubled its headcount to more than 650.
Within Southeast Asia, MoEngage has doubled its headcount across Indonesia, Singapore, Vietnam, Thailand, and the Philippines.
“As the Southeast Asian region continues to digitalize rapidly, we have only strengthened our commitment to the region to help businesses navigate the future economy,” said Saurabh Madan, vice president and general manager of SEA and ANZ at MoEngage.
Other analytics startups that have raised funding recently include Singapore-based retail data analytics firm Omnistream, which has raised over $7 million led by the Susquehanna International Group.
Omnilytics, a Singapore-Based market intelligence platform for fashion retailers, also acquired Malaysian data labelling platform Suphands for $20 million last year.
“We anticipate the continued expansion of the marketing automation and analytics industry,” said Goldman Sachs Asset Management managing director Rajat Sood.