SG-founded commerce enablement firm AnyMind raises $29m in Series D fundingThe fresh investment brings its total funding to date to approximately $91….

AnyMind Group, a Japan-based, Singapore-founded end-to-end commerce enablement company, has announced raising 4 billion yen ($29.4 million) in a Series D funding round that will fuel its expansion and future acquisitions.

The funding round, which brings the company’s total funding to date to approximately $91.7 million, was backed by new investors, including JIC Venture Growth Investments, Japan Post Investment Corporation, Nomura SPARX Investment and PROTO Ventures Inc.

Existing investor Mitsubishi UFJ Capital also participated. In addition, AnyMind Group said it secured 1 billion yen credit facility from Mizuho Bank for future use.

AnyMind Group, previously known as AdAsia Holdings, last raised $26.4 million in March 2020, led by Japan Post’s corporate venture arm, Japan Post Capital.

Its strategic investors include Tokyo Century Corporation, LINE, Mirai Creation Fund, JAFCO Asia and Thai offline-to-online solutions provider VGI Global Media.

The company announced a couple of developments this year. In March, it launched AnyChat, a conversational commerce platform, and in April, it launched e-commerce management platform AnyX, which optimises e-commerce operations through central management of multiple channels.

The company was founded in Singapore in 2016, and subsequently expanded into Southeast Asia, East Asia, India and the Middle-East. In 2019, the company shifted its headquarters to Tokyo, Japan. It currently has operations in 13 markets, with over 1,000 staff from 27 nationalities.

AnyMind began as a digital marketing company before rapidly expanding into a wide variety of verticals across influencer marketing, entertainment and human resources technology.

The company said the fresh funding will be used to strengthen the company’s advancement in the commerce enablement space and fund future acquisitions.

“We will continue to grow our business at a pace that matches our ambitions, look towards expanding our capabilities through M&As, and strengthen our investment and profit structure for growth, as we continue to become the next-generation infrastructure for commerce in Asia,” said AnyMind Group CEO and co-founder Kosuke Sogo.

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