Kia is transitioning to a future mobility company by announcing its pursuit, logo, and brand slogan. And through these, here are Kia’s brand orientation and strategy examined. Kia Motors has changed its name, the logo that symbolizes the company, and the slogan that represents the brand’s identity – hence just ‘Kia’. This change is part… Continue reading @Hyundai: Kia: Brand New Logo, New Brand Logo
Tag: Strategy
@VW Group: Even more boost for the Volkswagen electric offensive: World car ID.4 now on the way to the world markets
Volkswagen’s electric offensive continues to gain momentum: Following the presales of the special edition ID.4 1ST that have already taken place, presales of additional ID.4 models will now also start by mid-February in around 30 European countries including Germany, as well as in the USA. Deliveries to customers are to begin as soon as March… Continue reading @VW Group: Even more boost for the Volkswagen electric offensive: World car ID.4 now on the way to the world markets
SKF Year-end report 2020
GOTHENBURG, Sweden, Feb. 2, 2021 /PRNewswire/ — Alrik Danielson, President and CEO: “I would like to thank everyone in SKF for contributing to making 2020 the year in which we delivered on our strategy in earnest, a fact which is reflected in yet another very strong set of results, not least during the fourth quarter.… Continue reading SKF Year-end report 2020
World NM: Ford cars will run on Google’s Android starting in 2023000814
Ford and Google have announced a six-year strategic partnership under which vehicles from the brand, including Lincoln models, will run Android starting 2023. The new partnership will give millions of Ford cars access to Google’s suite of services like Google Maps and Google Assistant. The partnership will also mean Ford will employ Google Cloud as… Continue reading World NM: Ford cars will run on Google’s Android starting in 2023000814
@Ford: Ford Invests $1 Billion (R15.8) to Modernize, Expand South African Manufacturing for All-New Ranger; Adds 1,200 Jobs
New advanced technologies and systems will modernize and grow the Ford Silverton Assembly Plant to support expanded production of the all-new Ranger pickup truck, starting in 2022 Ford will hire an additional 1,200 team members to support expanded production, bringing its workforce in South Africa to 5,500 employees. The investment also will create an estimated… Continue reading @Ford: Ford Invests $1 Billion (R15.8) to Modernize, Expand South African Manufacturing for All-New Ranger; Adds 1,200 Jobs
Navotar Rental Software Acquired by Valsoft
Founded in Mississauga, Ontario by Sanker Shivanathan, Navotar’s software program serves vehicle rental businesses globally, including cars, boats, RVs, and scooters. Photo courtesy of Navotar/Valsoft. Valsoft Corp. Inc., a Montreal-based company specializing in the development of vertical market software businesses, has announced the acquisition of Navotar, a cloud-based car rental software provider. Founded in Mississauga, Ontario by Sanker Shivanathan, Navotar’s software program… Continue reading Navotar Rental Software Acquired by Valsoft
@Ford: Ford and Google to Accelerate Auto Innovation, Reinvent Connected Vehicle Experience
Ford and Google come together in first-of-its-kind partnership to create unique services and capabilities for Ford and Lincoln customers, and to accelerate Ford’s transformation plan Ford has also named Google Cloud its preferred cloud provider to leverage Google’s world-class expertise in data, artificial intelligence (AI), and machine learning (ML) As part of this new, six-year… Continue reading @Ford: Ford and Google to Accelerate Auto Innovation, Reinvent Connected Vehicle Experience
Data automotive startup Otonomo to go public via SPAC
Otonomo, the cloud-based software startup that help companies capture and monetize connected car data, is headed to the public market. The Israeli-based startup said Monday it has agreed to merge with special purpose acquisition company Software Acquisition Group Inc. II with a valuation of $1.4 billion. Otonomo is joining a growing pool of automotive startups that… Continue reading Data automotive startup Otonomo to go public via SPAC
Ford vehicles will be powered by Google’s Android operating system
Millions of Ford and Lincoln-branded vehicles will be powered by Android operating system beginning in 2023 as part of a six-year partnership announced Monday that will bring embedded Google apps and services to drivers. Ford and Google said as part of the partnership they will establish a new collaborative group called Team Upshift that will… Continue reading Ford vehicles will be powered by Google’s Android operating system
Ford bets on Google Cloud for its digital transformation
Google and Ford today announced a new partnership around bringing Android Automotive to Ford’s Ford and Lincoln-branded cars, starting in 2023. But at the same time, the two companies also announced that Ford has chosen Google Cloud as its preferred cloud provider. “With Google Cloud, Ford will digitally transform from the front office to the… Continue reading Ford bets on Google Cloud for its digital transformation