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Johnny Appleseed Tesla Seedsters & The Tesla Market (& Stock Price) In 2013 — Tesla Inside Out

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Published on December 25th, 2019 |

by Zachary Shahan

Johnny Appleseed Tesla Seedsters & The Tesla Market (& Stock Price) In 2013 — Tesla Inside Out

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December 25th, 2019 by Zachary Shahan

In this episode of “Tesla Inside Out,” we talk about David’s role getting sent down to Florida (from New York) in 2013 as a kind of Johnny Appleseed character — part of Tesla’s “asset light” program — in order to respond to consumer interest and stimulate sales in the region.

Ironically, David was sharing this story with me on Johnny Appleseed Day!

Clearly, the approach worked well in this city and region. David chose Sarasota because of its location between major metro areas in Southwest Florida, and the city now has a 20-stall Supercharger station, a service center, and a lot of Tesla owners. It’s not Silicon Valley or Amsterdam, but it’s a pretty hot market. I wondered aloud how much this market’s relative maturity was due to David planting the flag here and the benefits of the local Tesla store (which is a couple of minutes from the Supercharger stall we were filming at). How much more consumer demand might there be in the US and worldwide if there were 100× more Johnny Appleseeds sent around the US and the world to open up new regions in such an active manner?

I then asked about FUD (fear, uncertainty, and doubt) issues at that time. There was indeed FUD, David noted as he chuckled, and as you know if you read our Tesla flashbacks posts, but he emphasized that 1) their sales process was very targeted at people who had already expressed interest in a Tesla, and 2) they found in their guerrilla marketing efforts (parking a car on the sidewalk and talking to strangers walking by, for example) that most people hadn’t heard of Tesla and all they needed was a test drive to get excited about it. Today, most people seem to have heard of Tesla, but much of what they’ve heard is negative messaging — a test drive is still all that’s really needed to fix that problem.

We changed location to get out of the brain-melting sun and David highlighted that back in the early days many buyers thought their Tesla would be a less-used, around-town car in the household. The Tesla sales staff would tell them right up front that they’d quickly start using the Tesla much more than they thought, and that was indeed the case for customer after customer. In fact, that raised a topic I’ve noticed for years on the Tesla Motors Club forums and David confirmed from his end — that many spouses end up “stealing” the buyers’ cars. The good news is this then leads to multi-Tesla households, something that was occasionally a thing back in 2013 but has increased significantly with the Model 3, and is expected to increase much further with the Model Y and Cybertruck. David shared a story of one such case with one of the earliest Tesla buyers in Florida.

Switching gears, David highlighted a story showing that back in those early days there would be a serious meeting at Tesla HQ just to consider where one single car should go for test drives. One car was such a major, important asset — and the company was so young and unknown — that it warranted that. It’s wild to consider that was the case just 7 years ago, but it was. Imagine Elon Musk, Jerome Guillen, and others debating today whether it’s worth it to send one car to a certain region for an event and test drives.

We took a scenic route around Wall St. in this episode to run through some of David’s memories and reflections on the Tesla [TSLA] stock price. He was awarded stock as an employee back when the price was $20 or so, and he joked that back then staff would say things like, “It could go to $50 one day!” Ah, how things have changed. Also, note that this interview was conducted 3 months ago, when the stock price was around $242. David was talking even then about how the stock looked great from his perspective when you take that relatively short history into account. Jumping to today, you can see the stock price increase got even much more dramatic, rising to a record and historically interesting $420 earlier this week and $425 yesterday. I noticed on Twitter David was still enjoying the ride:

We ended this episode with a short chat about how David and the team went about finding new customers in 2013 Florida. The methods varied, and the buyers varied, but there was clearly interest — and it’s not hard to sell the car once you get people to sit in it for a test drive or test ride.

You can listen to this podcast and future Tesla Inside Out episodes on your favorite podcasting platform. You can subscribe and listen to this podcast and other CleanTech Talk podcasts on: Anchor, Apple Podcasts/iTunes, Breaker, Google Podcasts, Overcast, Pocket, Podbean, Radio Public, SoundCloud, Spotify, or Stitcher.

If you’d like to buy a Tesla Model 3, Model S, or Model X and want 1,000 miles of free Supercharging, feel free to use my referral code: https://ts.la/zachary63404 — or use someone else’s if you have a friend or family member with a Tesla who has helped you more. The referral code can also be used for a $100 discount on Tesla solar.
Follow CleanTechnica on Google News.
It will make you happy & help you live in peace for the rest of your life.

About the Author

Zachary Shahan is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director and chief editor. He's also the CEO of Important Media. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao.

Zach has long-term investments in Tesla [TSLA] — after years of covering solar and EVs, he simply has a lot of faith in this company and feels like it is a good cleantech company to invest in. But he offers no investment advice and does not recommend investing in Tesla or any other company.

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October 9th, 2019 Press release LeddarTech Garners Continued Praise as it is Besto…

LeddarTech Garners Continued Praise as it is Bestowed Multiple Award Wins and Recognition for Strategy, Marketing, and Technology
LeddarTech® continues to be recognized both for its market-leading technology as well as its business practices as the company continues to present the new Cocoon LiDAR, the Leddar Pixell, at events worldwide.

QUEBEC CITY, October 9th, 2019 – LeddarTech®, an industry leader in LiDAR technology providing the most versatile and scalable auto and mobility LiDAR platform, is pleased to announce that it has been honored to receive the gold for “Marketing Department of the Year“ by The Best in Biz Awards 2019 International. This win was especially welcome as the past twelve months have been a uniquely transformative year for LeddarTech as the global marketing and communications strategy was to firmly define the brand and message of LeddarTech as the leader in LiDAR technology.

In September, LeddarTech was recognized and shortlisted for an award in the category of “Perception “, at AutoSens Brussels 2019. Highlighting the greatest design, technical and marketing innovations within the automotive imaging sector, nominations celebrate individual contributions, team efforts, and company excellence. According to AutoSens, those who were shortlisted for 2019 represent the innovators at the top of their game and those dedicated to improving safety in automotive and advancing autonomous vehicles.

Most recently, LeddarTech received a win in the “Strategic “category in “The Premio Venezia “awards bestowed by the Italian Chamber of Commerce of Canada to outstanding Canadian businesses, people and institutions that maintain or develop working or business relations with Italy. Speaking of the award, Frantz Saintellemy, President and COO of LeddarTech noted: “Winning this award is truly an honor, as it highlights LeddarTech’s position as an international company with strong ties to local industry. To be recognized from among such esteemed company is a proud moment for LeddarTech “.

Meet our award-winning team and learn about our solutions at the following upcoming events:
Webinar – October 9th – “The Evolution of Autonomous Vehicle Technology to 2030“.

Register for this webinar as panel members from LeddarTech and partners discuss the technology that will be required to support autonomous shuttle evolution to move beyond existing geofencing constraints and achieve widespread deployment in complex and dynamic urban centers.

Conference – October 29th-31st – Detroit, Michigan “Innovations in Mobility“ by SAE International

Join LeddarTech at this year’s Innovations in Mobility Conference. Regarded as the industry’s most influential automotive mobility event—Innovations in Mobility is the place to discover what’s hot in the automotive mobility industry. LeddarTech is set to be both an exhibitor and a presenter at this year’s event.

About LeddarTech

LeddarTech is an industry leader providing the most versatile and scalable auto and mobility LiDAR platform based on the unique LeddarEngineTM which consists of a suite of automotive-grade, functional safety certified SoCs working in tandem with proprietary LeddarSPTM signal processing software. The company is responsible for several innovations in cutting-edge mobility remote-sensing applications, with over 70 patented technologies (granted or pending) enhancing ADAS and autonomous driving capabilities.

LeddarTech also serves the mobility market with solid-state high-performance LiDAR module solutions for autonomous shuttles, trucks, buses, delivery vehicles, and robotaxis. These modules are developed to support the mobility market but also to demonstrate the capabilities of LeddarTech’s auto and mobility platform as a basis for other LiDAR suppliers to build upon.

Additional information about LeddarTech can be found at www.LeddarTech.com, and on LinkedIn, Twitter, Facebook, and YouTube.

Leddar, LeddarTech, LeddarEngine, LeddarSP, LeddarCore, and LeddarTech logos are trademarks or registered trademarks of LeddarTech Inc. All other brands, product names, and marks are or may be trademarks or registered trademarks used to identify products or services of their respective owners.

Download the PDF version of the press release

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