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LADA XRAY Cross – start of sales

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01.11.18
LADA XRAY Cross – start of sales

On November, 3, 2018 the crossover LADA XRAY Cross will go on sale in all LADA dealerships.
LADA XRAY Cross is a new model in the LADA XRAY family. The car is created to give freedom to make new discoveries. It provides the opportunity to challenge the unexpected adventures. A positive changes’ reflection, being made in the model range and in the LADA brand at large, caused the need to update the style of communications. That’s why the sales start of the symbolic for the Brand car LADA XRAY Cross is accompanied with the new tonality and the slogan launch: “LADA. New horizons”.
The serial LADA XRAY Cross was showcased at the MIAS-2018. The car is built with clear SUV attributes, from design to technics, in order to offer not only trendy look and good handling, but also high Cross Over abilities.Special status and off-road capabilities of LADA XRAY Cross are underlined with its design. The developed plastic kit not only protects the body enamel, but also makes a brutal and dynamic design. The car’s ground clearance reached a record for LADA 215 mm. The extended wheel track and specially developed 17-inch wheels with Continental tires also contributed to the brutal and confident car style. Special setting of the power unit and of ESC are developed for LADA XRAY. Special selector LADA Ride Select on the instrumental panel allows to activate operating mode of chassis to overcome snow, sand and mud, as well as sports mode for safe and dynamic driving. The special attention by the LADA XRAY Cross development was paid to the ergonomics. The crossover is featured heated steering wheel, reach adjustable steering wheel, front seats with lateral support. The fold back of the front passenger seat and the rear seat back form a flat surface to increase the functionality.
LADA XRAY Cross is produced in three trim levels – Classic, Comfort and Luxe, for which two option packages are available. The initial price of LADA XRAY Cross in the trim level Classic begins from 729 900 rubles.
Effective November, 3, the presentations of LADA XRAY Cross will be organized in LADA dealerships all over Russia, the information may be obtained by the dealer in your region.
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Now add Korean electronics giant Samsung to that list—with a twist. Its first client could be one of the major competitors in the business, Tesla.

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Industry sources told the Investors Business Times that Samsung has been on a hiring spree for electronics engineers with automotive experience.

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IBT sources say that Samsung has already begun assembling the chips expected to be rolled out to the Model 3 in March.

Central to Musk's plan to have Navigate on Autopilot work in more situations and on surface streets is having more drivers use the system and feed driving data back to Tesla's artificial intelligence servers. If a new chip is also on horizon, however, more data may not be enough.

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Samsung has denied the rumors that it is forming a new self-driving car division.

The insiders noted that Samsung's practice is to line up a leading customer before launching new business lines.

With the Consumer Electronics Show on the horizon in Las Vegas early next month, it wouldn't be surprising to see the electronics giant introduce such a system there.

Green Car Reports reached out to Tesla for comment on this story, but had not heard back before publication.

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