Silicon carbide (SiC) power electronics (especially inverters) are a must-have if you want state-of-the-art efficiency. ZF, one of the tier-one automotive suppliers, announced a strategic partnership with Cree, whose silicon carbide (SiC) materials are selling like crazy. ZF intends to use Cree’s Wolfspeed silicon carbide technology in power electronics for electric vehicles. The main area… Continue reading ZF Joins Silicon Carbide Powertrain Bandwagon With Cree
Tag: Tesla
Zombies! These Bad EV Tech Ideas Seem To Hang Around Forever
Like Zombies, terrible EV tech ideas linger beyond their death. It’s often said that a good idea will always win out in the end. But it’s also true that bad ideas sometimes linger in the public consciousness, attracting funding and media attention long past the point at which they should have died natural deaths. This… Continue reading Zombies! These Bad EV Tech Ideas Seem To Hang Around Forever
Live Tesla Inside Out Podcast — November 24 in Sarasota, Florida
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Published on November 10th, 2019 |
by Zachary Shahan
Live Tesla Inside Out Podcast — November 24 in Sarasota, Florida
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November 10th, 2019 by Zachary Shahan
You might have seen my first two or three articles and videos/podcasts from our new Tesla Inside Out series. If you haven’t, I highly recommend at least a perusal:
Tesla Inside Out — Tesla History From 7-Year Insider
Tesla Inside Out, Part Deux — Tesla Stores, Early Deliveries, & Seeing Elon
Tesla Smart Summon Bonanza — 7 Races (Tesla Inside Out interview in the middle)
Several more conversations are already recorded and in development for future articles, but before getting to those, we have a fun live event to announce.
The Florida Tesla Enthusiasts club has invited David and me to be the entertainment at a coming club event in Sarasota, Florida. We will be on stage recording a live podcast while dozens of Tesla enthusiasts digest their lunch and think up questions for the Q&A session.
I will perhaps reveal a couple of exclusive, fun Tesla stories for the first time during this event (maybe), but I think most of the conversation will be focused on peppering David with questions and then laughing at the stories that pop out of his mouth, eyes, and arms.
(Remember, the man has a background on Broadway!)
If you have specific questions for David, especially if you won’t be able to make it to Sarasota, this is a great place to drop them (down in the comments). After hours upon hours of conversation with David, in the coming two weeks I’ll be picking out my favorite topics and most burning questions for him in order to try to make this show as sizzling, exciting, and interesting as possible.
Oh yeah, and if you’ve been too lazy to click through to the Florida Tesla Enthusiasts page announcing this event, here’s a short bio of David:
“David was born and raised in Michigan, the youngest son of a ‘Big Three’ auto executive and a teacher, his childhood was immersed in Detroit’s rich auto culture. Being both a performance car enthusiast and environmentalist, he had long felt the need to reconcile his love for cars with their negative effect on the environment. Before Tesla came along, there was a direct correlation between how fun a car was to drive and how bad it was for the environment. David was a member of the Tesla team for almost seven years and served in a number of roles while helping develop Tesla’s sales/delivery presence in the Northeast and Florida.”
Of course, I recommend watching our Tesla Inside Out videos — or at least listening to the podcasts (but then you don’t get all of David’s fun animation) — before coming to the event or coming up with questions.
You can listen to this podcast (and other CleanTech Talk podcasts) on: Anchor, Apple Podcasts/iTunes, Breaker, Google Podcasts, Overcast, Pocket, Podbean, Radio Public, SoundCloud, Spotify, Stitcher, or via the embedded SoundCloud players below.
If you will be coming to the luncheon from far away, let me know if you’d like to organize a special event on the side with CleanTechnica.
More information on logistics if you will be attending the Florida luncheon and live podcast:
The luncheon will start at approximately noon. There will be a cash bar with individual checks for your bar bill. The lunch is a sit-down meal. Dress is business casual.
The podcast will begin at approximately 1:30 pm and will be about 30 minutes in duration. It will be followed by questions from the audience.
Charging
The Sarasota Supercharger, with 20 120 kW charging terminals, is less than 10 miles from the Country Club.
Overnight Stays
For attendees wishing to stay overnight, the Courtyard by Marriott Sarasota University Park/Lakewood is across the street from the Superchargers.
Comfort Suites Sarasota — Siesta Key is about 6 miles from the Country Club and has two Tesla destination chargers.
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About the Author
Zachary Shahan is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director and chief editor. He's also the CEO of Important Media. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao.
Zach has long-term investments in Tesla [TSLA] — after years of covering solar and EVs, he simply has a lot of faith in this company and feels like it is a good cleantech company to invest in. But he offers no investment advice and does not recommend investing in Tesla or any other company.
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Tesla Autopilot & Smart Summon Handle Construction Zone & Traffic Cones Like A Boss
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Published on November 10th, 2019 |
by Iqtidar Ali
Tesla Autopilot & Smart Summon Handle Construction Zone & Traffic Cones Like A Boss
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November 10th, 2019 by Iqtidar Ali
Originally posted on X Auto.
Elon Musk and the Tesla software team are aiming to roll out all of the features of its Full Self-Driving package by the year-end, a tough goal but one that should be achievable with a little margin here and there. The latest version of the Tesla firmware update (not yet available to every owner) shows that the cars can now detect traffic cones.
Tesla owner and hacker knowns as “green the only” recently took his Tesla Model 3 to a construction zone where both sides of the road had traffic cones set up. Interestingly, the car took the cones as guides for the route instead of the lane markings — this is crucial in handling a construction zone.
Green is able to show us how Autopilot detects objects by hacking into the Autopilot/FSD footage rather than the plain video footage that is recorded on the USB via cameras. These immensely technical videos show how the Tesla Supercomputer takes camera input for the car’s vision and neural net.
Just about a year ago Tesla upgraded the neural net vision that enables object detection with the 3D bounding boxes, which previously was 2D. This has certainly improved the performance of the Autopilot driver’s assistance package and is a major enabler towards the full self-driving goal.
This year’s biggest Autopilot feature release yet was Smart Summon, which enables the owner to call the car to the owner’s location from its parking spot. The feature has faced mixed emotions from mainstream media, but most Tesla owners rejoiced.
Some owners did reportedly damage their Teslas by using Smart Summon in an unrecommended manner but mostly the feature has been both fun and useful. According to Elon Musk’s statement from the Tesla Q3 2019 Earnings Call, Smart Summon has already been used more than 1 million times.
That means Tesla has started stacking huge amounts of useful data on how Tesla owners are using the feature and in which conditions. This data (from 8 cameras, 12 sensors, and the front radar) is monumental in improving the self-driving features.
One such Tesla owner took his ride to a bit messy parking lot which had construction work going on and traffic cones also in place. The following videos show how Smart Summon on a Tesla Model 3 handled the situation, pretty well indeed.
Related Stories:
Tesla Smart Summon Chases Kids (Video From Inside Car)
Tesla Smart Summon Bonanza — 7 Races
Featured image by CleanTechnica
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About the Author
Iqtidar Ali Iqtidar Ali writes for X Auto about Tesla and electric vehicles. A true car enthusiast since his childhood, he covers his stories with an utmost passion, which is now guided by the mission towards sustainability.
With over 1 decade of website development experience, he’s also our IT resource at hand. He also writes about tech stuff at UXTechPlus.com occasionally.
Iqtidar can easily be reached on Twitter @IqtidarAlii (DM open for tips, feedback or a friendly message) or via email: iqtidar@xautoworld.com.
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Full of gas: 6 weeks with a hydrogen-powered car
Which begs the question – why aren’t we switching to hydrogen fuel-cell cars rather than battery-electrics? That’s too complex a question to fully answer here, but part of the reason for driving the Nexo to the Frankfurt show is to interview Hyundai’s Dr Sae-Hoon Kim, who heads up its hydrogen fuel-cell business and can update… Continue reading Full of gas: 6 weeks with a hydrogen-powered car
Tesla Inside Out, Part Deux — Tesla Stores, Early Deliveries, & Seeing Elon
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Published on November 9th, 2019 |
by Zachary Shahan
Tesla Inside Out, Part Deux — Tesla Stores, Early Deliveries, & Seeing Elon
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November 9th, 2019 by Zachary Shahan
Continuing our discussion of Tesla and David Havasi’s long history at Tesla, we took up where we left off, talking about early Model S days at Tesla. At the time that, Tesla had a gigantic factory in Fremont with almost nothing in it other than big, wild dreams and post-apocalyptic images of Blade Runner and The Highlander flashing through their heads as they looked across the expansive space. (No, it wasn’t the 1980s, but many of the Tesla staff in 2012 had probably come of age in the ’80s, and it seems the atmosphere in the nearly empty factory stirred up those images again.)
If you prefer audio podcasts over watching YouTube videos, you can listen on your favorite podcasting platform instead. You can subscribe and listen to this podcast and other CleanTech Talk podcasts on: Anchor, Apple Podcasts/iTunes, Breaker, Google Podcasts, Overcast, Pocket, Podbean, Radio Public, SoundCloud, Spotify, or Stitcher.
David was brought onboard by George Blankenship, who was the architect behind Apple stores and The Gap before jumping into his VP of Design & Store Development role at Tesla. We are so used to Tesla stores now that they may seem like nothing special, but they shattered the auto industry mold by following that Apple model. The goal was basically to be the opposite of an auto dealership — welcoming, warm, cool, and a place you just enjoyed visiting. (Side note: David completely matches those characteristics, except that he’s a human, not a place.)
As David describes them, Apple stores were themselves revolutionary, something like “an art gallery and a petting zoo combined,” and Tesla replicated that feeling of premium, artistic, beautiful products being put on display but also, magically, available for touching and feeling and playing with. The atmosphere in a Tesla store is still something I love to experience. I’ll just go into my local store to see the eyes of wonder and excited tickling of inspiration that you can witness there. You can practically see into people’s brains as they let themselves genuinely consider buying a Tesla.
(At this point, we also had a bit of a chat about kids in Tesla stores, how much kids love Teslas, and how that relates to Tesla’s overall aim with the stores and the atmosphere therein. Then there was some discussion about people comparing Teslas to other vehicles in their class, about the different stages of tech adoption, and about Tesla’s leadership. To separate all of that out from the core of the interview, it will be in a separate video coming later.)
Coming to David’s first time seeing Elon Musk, we had to go back to a time when there were about a dozen small delivery teams around the country. David explained that those teams were made up of people with diverse backgrounds who sometimes had to operate and solve problems in situations they were completely unfamiliar with. He noted that, for example, back then the company was so small and bootstrapping it so much that the delivery teams had to build the trailers for the cars (“build” as in “put together,” sort of like IKEA furniture). Finding people on the team with the right skills for each part of the process was like a game of, “What’s your background? What can you do?” They had to pull together skills and experience and combine them into something like a real-world, come-to-life scrapbook. David shared a funny story about doing that one long day and night.
Getting back to the post-apocalyptic Fremont factory, David talked a bit about watching early Tesla engineers work right on the floor there and develop Tesla vehicles, the manufacturing system, and more. That’s also where he spotted Elon Musk for the first time. It’s not a story of Elon doing anything crazy — or even anything at all — but it’s a fun little story that certainly made me laugh.
The best part of this portion of our interview series, though, related to the head of manufacturing at the time and the final product his delivery team created one night. You just have to watch the video or listen to the podcast for the ending of this episode of “Tesla Inside Out.”
Related: “Tesla Inside Out — Tesla History From 7-Year Insider“
Side note: David and I will be the featured entertainment at a coming Tesla Florida Enthusiasts event on November 24 in Sarasota, Florida. Join us if you can!
Follow CleanTechnica on Google News.
It will make you happy & help you live in peace for the rest of your life.
About the Author
Zachary Shahan is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director and chief editor. He's also the CEO of Important Media. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao.
Zach has long-term investments in Tesla [TSLA] — after years of covering solar and EVs, he simply has a lot of faith in this company and feels like it is a good cleantech company to invest in. But he offers no investment advice and does not recommend investing in Tesla or any other company.
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Tesla Model 3: prepare for winter with tires, mats, and some tips
There’s a lot of talk about electric vehicles not being good in the winter, but that’s not true, especially with Tesla’s vehicles, like the Model 3. If you prepare right, you should have a great driving and ownership experience during the winter. Here are some tips and accessories that can help you prepare your Model… Continue reading Tesla Model 3: prepare for winter with tires, mats, and some tips
The Man & Machine Issue: Artificial Intelligence vs. Human Behavior
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Published on November 9th, 2019 |
by Alex Voigt
The Man & Machine Issue: Artificial Intelligence vs. Human Behavior
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November 9th, 2019 by Alex Voigt
The world is currently discussing if artificial systems are good or bad, will help us or destroy us, and if they will ever function or not, and by doing that people make the mistake of actually trying to answer the wrong question. As of today, the biggest question about artificial intelligence is not the system itself, but the biggest challenge is the interface consequences between the human and the machine, or to be more precise the system existent out of two elements — a carbon and a silicon body.
We all have learned in our life how difficult, dangerous, or even fatal the coordination, cooperation, and operation between these two objects — the human and a machine — can be, and some of us may have been hurt by it or even worse. At least I can say I have been many times, and if you read the news today you will certainly find many other examples.
This has been true since humans invented the first machines moved by any energy form, be it animals, steam, or oil, and it is true for the new era we are entering — a time when software-driven artificial intelligence performs better in defined areas than a human will ever be. They already do, be it a train driving autonomously, a plane, or any kind of computer game winning against most of us, or at least against me. For those tasks the new machine interface can keep you safe, keep you healthy, more relaxed, and better performing, simply making more out of your life. It’s the new promise of the Holy Grail and promised land, everything goes.
Since the first tools were invented by humans, and every day after, we learned that you better be careful with that new thing as it’s promising to help you but it also may hurt or even kill you. It is engraved into our DNA, and if not as a child, you learn it the hard way later. Anyone can give plenty of examples, as we know to be careful with anything new. The doubt against ‘the new’ is a part of us because many who did not have that doubt simply didn’t survive and their DNA was not reproduced and given to the next generation. It’s a perfect example of nature eliminating risks for humankind by selecting those who have been careful.
Tesla Model 3 Autopilot Full Self Driving AP Fsd Navigate on Autopilot, Image credit: Kyle Field | CleanTechnica
One of ‘that new’ is the artificial intelligence system used in autonomous driving vehicles. In the selective recognition of our brain we focus only on the fact that a person sitting in such a vehicle was once killed and confirm our assumption that it is somehow dangerous regardless of the fact that not using it will expose you to a much higher likelihood of being killed. Our brain does not work with relativity and probability if it comes to a ‘kill threat’ but only with binary elimination of all other information, even if that person did die by a heart attack in a parked vehicle our brain disposition will declare the car to be somehow dangerous. It’s an odd form of generalization and elimination that works together with fear while all logical thinking and information is ignored and our fight or flight instincts are activated, while thinking is — for good reasons — totally deactivated. If you try to start a discussion in a calm way with someone in such a situation you feel a lot of aggression, and the reason is that the fight and run situation prohibits any sane conversation. It is a behavior that has been proven in the past to save lives, but in the world of artificial systems this behavior is outdated and actually puts lives at risk. Allow me to explain why.
Tesla Auto Pilot
Since ‘Smart Summon’ was released from Tesla — a feature allowing your car to drive to you or a place of your choice within a parking lot — the media and people are all over it. This includes excited owners as well as people who fear being killed by such a system. It’s an autonomous driving system feature, but the driver has still full control of it with a ‘dead man switch’ but it is just for stopping it in case something goes wrong.
After the release of Smart Summon, many videos have been posted on social media and if you watch them carefully you will realize the system works flawlessly in empty parking lots, but if it’s crowded and humans are driving or walking around, it stops and waits. In a very few cases other drivers did hit a Tesla because they simply did not see it, which is something that happens every day in the world between drivers in parking lots.
The human brain works in patterns, and if we sit in a car and another car is approaching us at a parking lot we do not differentiate if a human is sitting behind the wheel or a system, we just remember that situation and pattern and anticipate a human-like behavior from whoever controls that vehicle. In fact, most people believe you should not differentiate because we need to expect those systems to work like a human, but I claim we should definitely differentiate because those systems will not communicate with you like another human because it’s just a software system that cannot look in your eyes like we do unless it is conscious — which we don’t even want to consider to be an option today. It can’t wave with hands or communicate with signs or gestures or other subtle ways we are used to and mostly are not aware about ourselves. Just take the subtle communication of not using words between a man and women which causes a lot of confusion, and you know exactly what I am talking about.
To be accurate we should expect those systems to work like a human but not communicate like a human. Their communication is limited, or let’s say different, but if you still believe you need to use the same ways used to communicate with other humans don’t be surprised if a Smart Summon system does act different than expected if you wave to that car to drive by. The pattern your brain selected to deal with that vehicle is the wrong pattern unless you are a computer yourself.
What is required from all of us is therefore to learn how to deal with this new system, something many people feel to be forced on them without benefiting from, and if someone asks you to put effort into something but you feel you’re not getting anything in return most feel bad about it, and many even develop anger and aggression. Learning takes effort, so why should you as a pedestrian comply for that damn autonomous car developed for the rich and wealthy?
These emotions are what you see with people damaging Tesla vehicles without a visible reason why. They feel anger, mistrust, and pressure, and express those with violence be it keying the car, damaging the side mirror on a highway, or ICEing a Supercharger. These people feel like they are forced to change and their way of life is questioned by Tesla just because that company and its products exist. The natural reaction is therefore to somehow make it go away. It’s a basic behavior and makes a lot of sense in the context of humankind in history and is caused by one of our oldest parts of the brain which has been developed early on. One of my school teachers usually said to us pupils to ‘don’t forget to switch your brain on before you talk’ and he was damn right about that.
Communication is one of the challenges, and the other is the interface we communicate with.
If you think about what Neuralink, one of the many companies Elon Musk has started, is trying to accomplish, it is simply to help the computer to communicate better with humans and for humans to communicate better with the computer by inventing a new direct interface to the human brain that a computer chip would have direct access to. For those of you who believe this to be science fiction, allow me to say it has for years been standard practice for many people, for instance those having lost a limb being able to move an artificial hand with a computer which gets direction directly from your brain. It’s like a proof of concept that the approach does work. Our brain can effectively communicate directly with a computer and it’s also true that scientists do not really understand how that works in detail, but it works.
One of the reasons why this is of importance is that the existing input and output systems of a human have never been optimized for digital data transfer with an AI, and our abilities to use keyboards, touchscreens, and voice commands in that regards are just falling short of what a modern chip and computer would consider an even decent basic conversation. I call it the ‘man and machine issue’ and that’s why I chose the title for this article. At the end of the day all that matters is the language, the bandwidth, and the connection itself between us and whatever device we use to perform an action. As those actions move more and more in the “hands” of the artificial system, with us taking the role of a supervisor and just interfering if something does not go according to our expectations and plan, the ability to communicate and control effectively is even more important. We are lacking that ability because the human body needs time to adjust to new challenges and this challenge is brand new even with the always changing plasticity of our brain that develops within our lifetime if we train and feed it.
I am not talking about us growing a chip in our brain that communicates with an outside computer better, but about for instance the difference you realize in how your kids work with a computer as compared to yourself. We are all astounded by how fast and easy kids are able to use computer devices, performing and knowing them quickly better than we adults do. Most say ‘well, kids just learn better and faster and I am older and that’s, likely why’. My interpretation is tha..
Volkswagen Announces Pre-Production At Chinese Electric Vehicle factory
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Published on November 9th, 2019 |
by Tim Dixon
Volkswagen Announces Pre-Production At Chinese Electric Vehicle factory
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November 9th, 2019 by Tim Dixon
Volkswagen has announced that it has started pre-production of the Volkswagen ID at its first purely EV-focused factory in China.
The new factory had only broken ground last year, similar to the Tesla Gigafactory 3, and it is a testament to how quickly China can roll out manufacturing infrastructure.
Volkswagen has been moving quickly to embrace battery electric vehicles after the diesel gate scandal but in China, they have additional pressure from the Chinese EV mandate which requires companies to produce new energy vehicles or buy credits from those that do.
Because of this, Volkswagen has worked with both of its long term joint venture partners (SAIC and FAW) and its new joint venture partner (JAC) to build electric vehicles and hybrids to meet its quota and maintain market access.
On the 8th of November, the company announced that it had started pre-production of a Chinese specific Volkswagen ID at its new factory in the town of Anting in a district of Shanghai, China. This is interesting as that is just 4 days after it started preproduction in its converted Zwickau plant in Germany, which was covered by CleanTechnica here and here
While the factory is starting pre-production after only one year since groundbreaking, Volkswagen has stated that it won’t start official volume production until October 2020. The factory volume production rate is 300,000 per year.
Dr. Stephan Wöllenstein, CEO of Volkswagen Group China, said:
“It took only 12 months to see the completion of this innovative factory. Congratulations to our colleagues in Anting, who will further prepare to produce the first China-model of the Volkswagen ID. family here in Shanghai. We will speed up our NEV offensive even more, as we expect further e-mobility market growth.”
Dr. Herbert Diess, Chairman of the Board of Management of Volkswagen AG, said:
“Together with the start of MEB production, we will launch the Volkswagen ID. family in China as well, a brand-new generation of fully electric and connected vehicles.”
Volkswagen is not doing this alone, so let’s see what the company is doing with its partners.
VW Group Chinese EV partners
SAIC
The Anting, Shanghai electric vehicle factory has a production capacity of 300,000 cars and is part of its SAIC joint venture. The factory has the ability to have six different car models in production.
FAW
In Foshan, they will have an electric vehicle factory with production capacity for another 300,000 electric vehicles as part of its FAW joint venture.
JAC (SOL)
In Hefei, Anhui, China, Volkswagen has a joint venture with JAC to produce over 100,000 electric vehicles under the new joint venture brand SOL. Starting with the E20X, the factory is under construction but the SOL e20x is already being manufactured and sold in China, but they didn’t do big announcements as it’s not based on its MEB platform.
Total
SAIC and FAW will use Volkswagen’s Modular Electric Drive Matrix (MEB) platform, so 600,000 MEB-based Volkswagen ID vehicles could be built in China by 2021 (They open in late 2020). Add to this the 100,000 BEV produced by the Volkswagen JAC joint venture and the production capacity grand total for China is 700,000 vehicles in 2021 if they do not add extra capacity. Very impressive.
The company plans on having 15 MEB models from different Volkswagen group brands built in China by 2025, so expect more news of plants and models coming in the next couple of years.
Conclusion
Volkswagen has taken another step to bring its vision of staying relevant (and in business) in the 21st century into being. This is good news for those that want to see a sustainable future, and for more information on Volkswagen’s international vision for affordable and mass-market EVs, I advise you read this article from Steve Hanley.
For updates, follow me on Twitter or add me on LinkedIn.
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About the Author
Tim Dixon When not researching the Chinese electric car market, I am teaching in China. My interest in sustainable development started in University and it led me to work with Tesla Europe in the Supercharger team. I'm interested in science fiction, D&D, and travel. You can follow me on Twitter @TimDixon3.
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Tesla Inside Out — Tesla History From 7-Year Insider
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Published on November 9th, 2019 |
by Zachary Shahan
Tesla Inside Out — Tesla History From 7-Year Insider
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November 9th, 2019 by Zachary Shahan
I recently met a gentleman named David Havasi while charging our Tesla Model 3 at a ChargePoint station at a Whole Foods I frequently visit. He recognized me from CleanTechnica and I quickly learned he worked at Tesla for 7 years, until just recently. We got talking, talking, talking, and talking. I wasn’t sure if he’d be camera shy to repeat some of what he told me (or more) on camera, but it turned out he very much wasn’t shy — he had actually worked on Broadway before working at Tesla!
If you prefer audio podcasts over watching YouTube videos, you can listen on your favorite podcasting platform instead. You can subscribe and listen to this podcast and other CleanTech Talk podcasts on: Anchor, Apple Podcasts/iTunes, Breaker, Google Podcasts, Overcast, Pocket, Podbean, Radio Public, SoundCloud, Spotify, Stitcher, or via the embedded SoundCloud player above.
To kick off our first on-camera interview, I got some background on David, which included being raised by a professional Detroit gearhead. His dad had actually been instrumental in designing the now dominant crossover vehicle style, which David humorously relayed was an odd-sounding idea when his dad excitedly explained it to him many years ago.
From that gearhead background and a deep passion to help protect our climate and environmental resources, when David found out about the AC Propulsion tzero (read our exclusive, fascinating piece on the tzero if you haven’t done so yet) in 2013, and then soon after that the Tesla Roadster, he got super excited about electric vehicles. (David’s Broadway background was kicking in well at this point, helping to animate the history — I recommend watching.)
Interestingly, David noted that it was the BP Deepwater Horizon oil spill in the Gulf of Mexico that really pushed him to get into the industry, that pushed him to try to get a job at Tesla. This was in 2010. With such a wild few years (for Tesla and politically), it seems like lifetimes have passed since then, but that was less than a decade ago. We discussed in a bit of wonder how far Tesla has come since then. Back in 2010, Tesla was almost unknown. A story about Tesla would be a short sidebar of Motor Trend. “Tesla clickbait” was definitely not a thing!
After a short side tangent about lingo from the ’90s and ’00s, David talked a bit about the early Tesla recruitment process and how he joined the Tesla team, starting with a meeting in Palo Alto in 2010 and then his eventual hire in May 2012.
He also discussed early roles at Tesla, and how much the unique corporate culture of “builders” and everyone being “ultra hardcore” led to its success. We talked about the culture changing a bit and how trying to retain the deep essence of Tesla is an ongoing process. “The ultra hardcore mentality can’t be an archaic notion from a bygone era,” David said. “We can’t become complacent,” was his critical parting message to colleagues when leaving the company earlier this year.
Getting back to 2012, he noted how empty and “post-apocalyptic” the Fremont factory seemed. Tesla was only using about 10% of the space, and David had some hilarious stories of riding bikes across the empty space from one side to another, including one funny story of seeing Elon along the way and circling back to spy on him again. We also talked about how much different the factory is today, how impressive it is, and my first big impression from our tour of the factory earlier this year: “The World Inside Tesla Is Completely Different From The Media’s Portrayal Of Tesla.”
One interesting tidbit David shared is that Elon and Jerome, in the past at least, required at least two incremental improvements a week in the factory.
We got into a short discussion about Tesla Easter eggs, humor, and Tesla’s many literary and film allusions, including a fun story about Jamie Lee Curtis and Christopher Guest experiencing a “turn it up to 11” inside joke while test driving a Tesla Model S. David also noted a fun Monty Python tweet he sent out a while back that Elon Musk responded to and then Eric Idle of Monty Python also responded to. David talked a little bit about how the younger staffers at Tesla miss some of these references so well known to our generations, like “All our patents are belong to you,” which made me think of one of my recent joke articles, an article many people loved but others were confused by. In case you missed it, the article was “All The Problems With Our New Tesla Model 3 Standard Range Plus.” Luckily, David was a fan of the article and even called it poetic! He actually had some thoughtful philosophical reflections on the blank article. Admittedly, as off topic as that part of the discussion was, I think it’s what got us most animated and enthusiastic. That said, David is highly enthusiastic throughout the interview and definitely relayed more interesting and important stories throughout the talk. It’s worth a watch, so I hope you’ll now go click play and watch or listen to the conversation.
We wrapped up the conversation talking about elementary school enthusiasm around Tesla, Elon Musk’s role as a legendary historical figure, how the media narrative around Elon has warped the story of his life and business career, David’s first days at Tesla, and Tesla achieving “the impossible.” There’s much in there that can’t be summarized in text, but I think you now have a good overview of what’s in the conversation.
We have more “Tesla Inside Out” articles underway. We’ll publish the videos and summaries soon. Stay tuned.
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About the Author
Zachary Shahan is tryin' to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director and chief editor. He's also the CEO of Important Media. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao.
Zach has long-term investments in Tesla [TSLA] — after years of covering solar and EVs, he simply has a lot of faith in this company and feels like it is a good cleantech company to invest in. But he offers no investment advice and does not recommend investing in Tesla or any other company.
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