SAN FRANCISCO, Jan. 2, 2018 /PRNewswire/ — Aptiv (NYSE: APTV), a global technology company that provides leading automated driving solutions, and ride-hailing leader Lyft, today announced a partnership to demonstrate a first-of-its-kind fully automated point-to-point ride-hailing experience during the Consumer Electronics Show (CES) 2018 in Las Vegas. “This partnership represents a real-life application of scalable, automated… Continue reading Aptiv and Lyft to Bring Self-Driving Rides to Las Vegas in January 2018
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Susan Krusel
Susan Krusel is vice president, Communications & Public Affairs, Ford of Europe and Middle East & Africa, a position she has held since March 2018. In this role, she is responsible for growing reputation and leading all internal and external communications initiatives in the region. Previously, Krusel served as director, Global Corporate Communications, at the… Continue reading Susan Krusel
Lamborghini Launches the Ad Personam Studio a New Area Dedicated to the Company’s Customization Program
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Sant’Agata Bolognese, 13 July 2016 – Lamborghini launches the Ad Personam Studio at its historic Sant’Agata Bolognese headquarters: an area dedicated entirely to the company's customization program, which enables each customer to create his or her very own, Lamborghini.
The Ad Personam Studio is located in the heart of the company's production facility, and its concept and furnishings inspired by creative spaces and design studios. It is designed to offer Lamborghini customers the unique experience of being aided by an Ad Personam specialist at every step of the process, in order to select colors, interior trim and the materials of their future super sports car.
Before specifying their car, the prospective owner visits the factory on a guided tour, so he or she can view possible configurations on actual Huracán and Aventador models. Next, the customer is hosted in the sophisticated yet minimal atmosphere of the Ad Personam Studio, which includes displays of leathers, colors, materials, seats and rims, and includes an advanced car configurator for digital simulation of possible options. The lounge area is also used for displaying the particular Lamborghini model ordered by the customer.
The Ad Personam program is available for both Huracán and Aventador. As one of the company's strategic offerings, the program not only ensures the best possible customer experience, but also enhances the product and brand in a broader sense.
Ad Personam began in 2006 and was expanded in 2013 with the creation of a dedicated team consisting of representatives from the company's principal departments. The goal of the Ad Personam group of specialists is to provide a tailored consulting service that aids each customer in choosing colors, materials, trim and accessories, which meet the stylistic criteria of the Lamborghini marque and are consistent with its stringent quality and safety standards.
Since 2013, more than 50 new Ad Personam exterior colors have been developed, and the option of applying two-tone paint and livery has been introduced. The number of possible combinations of colors and materials for the interior has also been increased. New materials have even been added, such as different types of Alcantara to enhance sporty components of the car interior and new fine leathers like the semi-aniline leather to enhance the luxurious feeling of the interior.
One of the most high-tech and in-demand Ad Personam materials is Forged Composite, an innovative carbon fiber material patented by Lamborghini and offered on both the roof and the interior and exterior details of the Aventador.
In the first half of 2016 more than 50% of Lamborghini super sports cars delivered were customized with the Ad Personam option – a percentage that has tripled over the past three years. The Aventador is undoubtedly the most customized model: the privilege of a clientele that is more sensitive to the exclusiveness and uniqueness of their purchase.
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The new Lamborghini factory in Sant’Agata Bolognese: production site doubled, incorporating cutting-edge technologies
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Production site increased from 80,000 to 160,000 m2 Expansion in record time at full production capacityManifattura Lamborghini: the new expression of Industry 4.0Sant’Agata Bolognese, 17 October 2017 – Automobili Lamborghini’s ongoing strategic investment programme, aligned with the launch of its new Super SUV the Urus, sees its production site now doubled with the creation of substantial new facilities and technologies at its factory headquarters in Sant’ Agata Bolognese, Italy. As well as expanding the site from 80,000 to 160,000 m2, the Urus will also bring about a substantial increase in the company’s production capacity, doubling it to 7,000 units a year. The new production facility houses a new assembly line dedicated to Urus, the new finishing department for all Lamborghini models, and a new office building with LEED Platinum certification: the highest standard in the world for energy and environmental certification in building design and construction. A new test track has also been built with thirteen different surfaces specific to SUVs, as well as a new logistics warehouse, a second trigeneration power plant, and the new energy hub for centralized production of all the energy carriers. Ranieri Niccoli, Chief Manufacturing Officer, commented: “With our third model, we wanted to introduce the most innovative production technologies and smart factory concepts, supporting and complementing the activities of our workforce. Urus ushers in a new model of factory, which we call Manifattura Lamborghini, a new point of reference in the luxury automobile industry. The substantial resultant benefits include greater production flexibility, better information accessibility, and the interconnection of systems: strengthening the professionalism of craftsmanship that has always distinguished us and supporting the doubling of our production volumes.” The creation of new buildings and the installation of innovative technologies involved more than 600 enterprises working on the project with a total of 3,600 external workers. The factory expansion was completed in a record time of just 18 months, during which the company operated at full production capacity and achieved record sales in 2016 (+7% over the previous year). The project was achieved without neglecting Lamborghini’s commitment to environmental sustainability: the entire production facility in Sant’Agata Bolognese maintains the carbon neutral certification obtained in 2015. Manifattura Lamborghini The new Industry 4.0 assembly line, dedicated entirely to the Urus Super SUV, integrates new production technologies to support workers in assembly activities. The super sports car maker expresses this approach as Manifattura Lamborghini, which is characterized by four basic principles: Craftsmanship: preserving and optimizing craftsmanship with the integration of innovative technologies, increasing the potential for product customization on one hand, and guaranteeing the highest quality standards on the other.Competencies and specialization: digitalization enables workers, via touchscreen devices, to access production information made available by easily-consulted interconnected systems.Production process: AGVs (Automatic Guided Vehicles) are used as vehicle and material transport systems. Thanks to this system, the flexibility of the building layout is maintained.Ergonomics and safety: collaborative robots assist the workers, to improve ergonomics and for repetitive operations that require high quality, such as window gluing, under-body screwing, and wheel assembly.
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Automobili Lamborghini continues growth with new half-year sales record
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Worldwide deliveries increase by 11% to 2,327 cars in first half of 2018Europe leading global growth with highest gains in Italy and UKWorldwide deliveries of Super SUV Lamborghini Urus about to startStrong growth path substantiated beyond FY 2018Sant’Agata Bolognese, 13 July 2018 – Automobili Lamborghini S.p.A. reports another increase in worldwide deliveries. In the first six months (January 1 to June 30) of the current Fiscal Year 2018 the Italian super sports car maker delivered a total of 2,327 cars to customers around the world. Compared to the same period in the previous year this is an increase of 11%. These figures mark another record and even surpass the full year sales numbers of only five years ago. “Lamborghini continues to be in consistently good shape. Delivering another new all-time high, for the fourth consecutive half year, confirms the sustainability of our brand, product and commercial strategy. The success is all the more remarkable as we master the unprecedented double challenge of creating new models in our super sports car range, while simultaneously ramping up the production of our highly acclaimed Super SUV Urus. This quantum leap in the longstanding history of Lamborghini is only possible due to the passion, dedication and competence of our unrivalled team,” says Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini S.p.A. In July the first customer deliveries of the Lamborghini Urus are to start. Thus, the half-year growth is based mainly on further increased sales of the two super sports car model lines Huracán and Aventador. Boosted by rocketing sales of the Huracán Performante, global sales of the Huracán model line with Coupé, Spyder and racecar versions showed an increase from 1,400 to 1,604 units. The Aventador line maintained the high level of the previous period with 673 units delivered. The largest single market for Lamborghini once again was the US, followed by Japan and the United Kingdom. The strongest region was Europe with an increase of more than 30%. Within Europe, Italy, the UK and Austria showed the highest growth rates. The outlook for Lamborghini continues to be strongly positive. The company has successfully completed the massive investment phase in the new development and production sites for the Urus model line at the Sant’Agata Bolognese Headquarters. Stefano Domenicali underlines: “After crossing the billion Euro turnover threshold for the first time in 2017, and with the first deliveries of our Super SUV starting, the stage is set for us to enter a new dimension for the company, while never compromising the exclusivity of our brand.” The company confirms its expectation of sustained solid growth for the reminder of the 2018 financial year.
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Lamborghini Terzo Millennio: A Future Vision and Dream Based on the Collaboration with MIT
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Sant’Agata Bolognese/Cambridge (MA), 7 November 2017 – Automobili Lamborghini in collaboration with two laboratories of the Massachusetts Institute of Technology marks the first steps of a possible future Lamborghini electric super sports car.
On the occasion of this announcement Lamborghini presents the new design concept “Lamborghini of the Terzo Millennio”. The concept physically imagines design and technology theories of tomorrow, while sustaining the visual intrigue, breath-taking performance and, most importantly, the visceral emotion found in every dimension of a Lamborghini. It is made for future super sports car enthusiasts.
The technological goal of the project is to enable Lamborghini to address the future of the super sports car in five different dimensions: energy storage systems, innovative materials, propulsion system, visionary design, and emotion.
The first two dimensions are conceived together with the two laboratories at the Massachusetts Institute of Technology: the “Dinca Research Lab”, led by Prof. Mircea Dinca, Department of Chemistry and the “Mechanosynthesis Group”, led by Prof. Anastasios John Hart, Department of Mechanical Engineering. The collaboration is substantially financed by Automobili Lamborghini and intended to lead to radical innovation in energy storage systems technology and material science.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, says: “Exactly one year ago we have signed an agreement with the MIT-Italy Program at the Massachusetts Institute of Technology which marked the start of a collaboration between two outstanding entities for the creation of a project that intends to write an important page in the future of super sports cars for the third millennium.
Collaborating with MIT for our R&D department is an exceptional opportunity to do what Lamborghini has always been very good at: rewriting the rules on super sports cars. Now we are presenting an exciting and progressive concept car. We are inspired by embracing what is impossible today to craft the realities of tomorrow: Lamborghini must always create the dreams of the next generation.”
Energy Storage SystemsThe strategy of creating super sports cars with uncompromising performance generates Lamborghini’s motivation to revolutionize the approach to energy storage, moving away from conventional batteries and investigating the potential of supercapacitors to equip the Terzo Millennio.
This is in line with the application of low voltage supercapacitors in the V12 Aventador, which started five years ago. The next logical step is the development of a storage system able to deliver high peak power and regenerate kinetic energy with very limited influence from aging and cycling during the vehicle’s life, and with the ability to symmetrically release and harvest electric power. Thus, the collaboration with Prof. Mircea Dinca is aiming to overcome the limits of today’s technology and close the gap on conventional batteries’ energy density while preserving the high power, symmetrical behavior and the very long lifecycle related to supercapacitor technology.
Prof. Dinca says: “The new Lamborghini collaboration allows us to be ambitious and think outside the box in designing new materials that answer energy storage challenges for the demands of an electric sport vehicle. We look forward to teaming up with their engineers and work on this exciting project”.
Innovative materialsTo support this revolution in energy storage systems, materials and their functions have to change, too. Lamborghini aims to further develop its leadership in the design and production of carbon fiber structures and parts, enhancing its ability to develop features and functions that take lightweight materials to the next level.
For this reason, the cooperation with Prof. John Hart will investigate the new manufacturing routes for carbon fiber materials constituting the bodyshell of the Terzo Millennio, which will also act as an accumulator for energy storage and enable the complete body of the car to be used as a storage system. Prof. Hart says, “we are thrilled to combine our expertise in advanced materials and manufacturing with the vision and support of Automobili Lamborghini, and to realize new concepts that will shape the future of transportation.”
The project also aims to combine the technology to continuously monitor the whole carbon fiber structure, both visible and invisible, with the concept of “self-healing”: the target is to provide the Terzo Millennio with the ability to conduct its own health monitoring to detect cracks and damages in its substructure derived from accidents. In this case a self-repairing process starts via micro-channels filled with healing chemistries, reducing to zero the risks of small cracks propagating further in the carbon fiber structure. This allows further weight reduction with increased use of carbon fiber or the application of CFK to high-fatigue parts.
Propulsion SystemThe energy storage system goes hand-in hand with performance: each wheel incorporates an integrated electric engine, perpetuating the commitment to four-wheel drive and in the meantime harvesting the opportunities provided by electric motors: high torque, reversibility, and the possibility of moving energy by wire. The Terzo Millennio therefore also embodies the first steps for Lamborghini to go in the direction of creating a “Lamborghini Electric”. Moving the electric motors into the wheels has another positive effect: freedom for designers and aerodynamicists.
DesignThe Terzo Millenio is the visionary outcome conceived by the Lamborghini Centro Stile to express future design elements, taking into account the radical changes in technology and anticipating elements of forthcoming Lamborghini design. An example for a very strong statement is the evolution and further development of the Lamborghini typical Y-signature in the front and rear lights.
As a result of the change in technologies the design can be a radical expression of aerodynamic supremacy, based around an entirely new architecture, totally dedicated to perfecting airflow. A highly advanced monocoque based on Lamborghini’s Forged Composite technology can be modelled, containing only the energy accumulation system and driver’s and co-driver’s seats, inspired by race cars.
EmotionFundamental to a Lamborghini hypercar of the future is sustaining the emotion of driving a Lamborghini, and an immersive driver experience. The responsiveness of the electric motors, the four-wheel torque control and the dynamic body control system will enhance the driver’s experience, projecting it into the third millennium. Finally, the consequent aerodynamics and innovative lightweight approach will result in a new dimension of longitudinal as well as lateral dynamics, in this combination until today unknown from electrified cars.
The Terzo Millenio’s virtual cockpit allows more than travelling the highways of a future world: its Piloted Driving simulation allows the driver to be taken around a track such as Imola by a virtual expert before the driver takes over to feel like a ‘pilot’ himself, experiencing the real car and circuit while following the virtual ghost car.
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Automobili Lamborghini and the Massachusetts Institute of Technology join forces to write the future of super sports cars
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Sant’Agata Bolognese/Boston, 18 October 2016 – Automobili Lamborghini has signed an agreement with the MIT-Italy Program at the Massachusetts Institute of Technology.
The agreement marks the start of a collaboration between these two outstanding entities for the creation of a project that intends to write an important page in the future of super sports cars for the third millennium.
This strategic partnership will enable students and the teaching staff at MIT and Lamborghini engineers to compare notes and work together on mutually interesting, cutting-edge research projects, focusing primarily on new materials in the automotive field, with exchange, collaboration projects and workshops leading to joint research in the chosen fields.
The partnership represents a step into the future for the automotive industry, with the ultimate aim of paving the way for a very ambitious project, namely a super sports car ready for the challenges of the third millennium.
Stefano Domenicali, Chairman & Chief Executive Officer of Automobili Lamborghini:”We want people to think of us more and more as a trendsetter in the super luxury and sports car segment. MIT has always been a pioneer in innovation and we are proud to have signed this general agreement with such an illustrious institution, which will lead to the study of issues of mutual interest relating to the super sports car for the 3rd millennium”.
Serenella Sferza, Co-director of MIT-Italy Program:”MIT-Italy is a two way bridge linking MIT and Outstanding Names in Italian Industry. It is hard for us to imagine a better partner than Lamborghini, and we are looking forward to the projects that this partnership will help us develop”.
Armando Varricchio, Italian Ambassador to the United States:”The partnership between the Massachusetts Institute of Technology via the MIT-Italy Program and Lamborghini represents a new and important step in sealing the cooperation between Italian industry and American research, confirming the strong and mutual interest linking them and the potential for further growth. Italian technology is confirming its status among the top ranking countries in the world, capable of successfully standing its ground in a competitive market like the United States”.
Michele Scannavini, Chairman of ICE:”Last year, Italian technology in general came first in terms of overall trade with the USA, with a share of 30%. Italy’s huge export capacity resides in the strength of its SMEs and associated clusters, the one at Bologna ranking among the most important ones; agreements like this with Lamborghini are proof of the undisputed excellence of our industries in the field of innovation”.
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Lamborghini launches the international architectural contest “Lamborghini Road Monument”
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Sant'Agata Bolognese, Italy, 7 September 2016 – Automobili Lamborghini is launching an international architectural contest, Lamborghini Road Monument, in order to create two installations inspired by the House of the Raging Bull. Young architects, designers and practices will compete to create works which will enhance the entry points to the town of Sant’Agata Bolognese, where the company is headquartered. The goal of the competition is to offer the local area a new identity with two installations which will make a mark on contemporary architecture through their interpretation of the Lamborghini philosophy – visionary, cutting edge and stylistically pure.
The contest, to be held in partnership with YAC, Young Architects Competitions, a leading promoter of architectural contests, and sponsored by the Emilia-Romagna Region, the Metropolitan City of Bologna, the municipality of Sant’Agata Bolognese, the Academy of Fine Arts of Bologna and Unindustria Bologna, will also benefit from an exceptional international jury. Four internationally famous architectural practices – Zaha Hadid Architects, Studio Fabio Novembre, Studio Libeskind and Foster + Partners – will judge the entries alongside Francesco Dal Co, Editor of «Casabella»; Giuseppe Cappochin, President of the Italian Professional Association of Architects; Annalisa Trentin from the University of Bologna; and Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini.
The competition includes certain requirements which must be met when creating the installation, including a healthy respect for the area and the environment. The projects should favor the use of non-polluting materials and environmentally sustainable technology, in keeping with the ethically responsible and environmentally sustainable strategy pursued by Automobili Lamborghini.
For further information on the competition: http://www.youngarchitectscompetitions.com/
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Automobili Lamborghini: Paint Plant for the Urus SUV Confirmed at Sant’Agata Bolognese
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· The new facility will be operational by the end of 2018
· The building will cover more than 10,000 sqm
· Up to 200 new job hires once the full plant production capacity is reached
Sant'Agata Bolognese, 22 May 2017 – Automobili Lamborghini continues development of its production site, announcing construction of a paint plant. The new building will be completed by the end of 2018 and will be used to paint the body of the Urus SUV, which is scheduled to arrive on the market next year.
The paint plant will extend over more than 10,000 square meters, further expanding the production site, which will extend from the 150,000 sqm, envisaged and reached up by end of 2017, to a total of more than 160,000 sqm of covered area.
The new paint facility will also impact favorably in terms of human resources: approximately 200 new hires will be made by the time the plant reaches full production capacity, adding to 500 jobs created due to the third Lamborghini model.
Stefano Domenicali, Chairman and Chief Executive Officer of Lamborghini, remarked: “We are very pleased with this result, which represents another step on our path of strategic expansion. Thanks to the support and faith of our shareholder AUDI AG, a decision was taken that most effectively safeguards our know-how, job growth in the territory, and brand identity.”
The new plant will benefit from the most advanced technological systems with low environmental impact. A staff of highly-skilled workers will guarantee the highest standards of quality on products characterized by a high level of customization.
The confirmation was favored by a recent organizational agreement made between the company and the union regarding the system of work shifts, aimed at making expansion highly attractive in terms of competitiveness and cost control.
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Lamborghini inaugurates new carbon fiber research center Advanced Composite Structures Laboratory in Seattle, WA
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Sant'Agata Bolognese / Seattle (WA), June 20, 2016 – Automobili Lamborghini is celebrating the grand opening for the new Seattle-based carbon fiber research facility, the Advanced Composite Structures Laboratory (ACSL).
Operating as an entity outside of the company's headquarters in Sant'Agata Bolognese, the ACSL is responsible for unlocking new potential in carbon fiber. The breakthroughs that take place here go on to influence developments in Lamborghinis of the future. The official grand opening of the new ACSL also marks the 30th anniversary of Lamborghini's use of carbon fiber reinforced polymer in its vehicles.
“Carbon fiber is a material that Lamborghini has a long history with. Starting with the Countach Quattrovalvole and continuing today, it is one of the most important keys to the success of our cars in the past, present and future,” said Stefano Domenicali, Automobili Lamborghini Chief Executive Officer.
Seattle is a strategic location for the ACSL, particularly because of its collaboration with Boeing in working toward carbon fiber innovations that are beneficial in both automotive and aerospace applications.
“Seattle is a nexus for innovation and Lamborghini's choice to base its carbon fiber research center here reflects that,” Washington State Gov. Jay Inslee said, “Lamborghini's Advanced Composite Structures Laboratory, their continued success in developing breakthrough technology, and their collaboration with Boeing is a benefit and a point of pride for the city and the state of Washington.”
Forged Composite® is one of the most important developments to come from research within the ACSL which shortens the amount of production time required to form components by comparison the traditional labor techniques.
The technology made its debut in 2010 with the Sesto Elemento limited series supercar where it served in a structural capacity and as proof of how capable the rapid-formed material is. Such continued refinements in the manufacturing process have allowed Lamborghini to enhance its finished product for structural and aesthetical application in 2013.
“By continuing to develop our patented Forged Composite materials, we are able to create a product that can enhance Lamborghini super sports cars in both their performance and their appearance,” said Maurizio Reggiani, Board Member, R&D. “The ability to leverage this kind of lightweight material gives Lamborghini an advantage that will benefit our cars – as well as production process – in the future.”
Lamborghini's dedication to leading the industry in carbon fiber innovation goes beyond material development through the ACSL to find and recruit young, talented engineers from around the world.
Lamborghini debuted the latest car to showcase its mastery of carbon fiber during the 2016 Geneva Motor Show. The Centenario, which was on display for the exclusive event, is available in a body made of fully exposed carbon fiber.
Meant to mark what would have been company founder Ferruccio Lamborghini's 100th birthday, the Centenario is a marriage between acknowledgements of past milestones and technological “firsts.” Appropriately, it is only available in a very limited production run of 20 coupes and 20 Roadsters.
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Lamborghini inaugurates Advanced Composite Structures Laboratory
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Lamborghini eröffnet neues Carbon Forschungslabor in Seattle
IT
Lamborghini inaugura l'Advanced Composites Structures Laboratory
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