AT CES®, FAURECIA EQUIPS BYTON’S CONCEPT CAR

CES 2018 – Startup Byton, one of the new Chinese automotive players specialized in electric cars, caused a stir by revealing a first concept vehicle with a full cockpit designed by Faurecia The concept is an electric crossover which is expected to debut on the Chinese market in 2019, before going on sale in the… Continue reading AT CES®, FAURECIA EQUIPS BYTON’S CONCEPT CAR

New facelifted 2018 Ford Ranger pick-up revealed

Ford has revealed an updated version of its Ranger pick-up ahead of a global debut at the Detroit Motor Show. It will share a stage at the NAIAS alongside the all-new Ford Edge ST. The revised Mitsubishi L200 rival will first go on sale in North America, with the refreshed model coming to the UK… Continue reading New facelifted 2018 Ford Ranger pick-up revealed

Jeep puts a new face on Cherokee

Show Thumbnails Show CaptionsLast SlideNext Slide 2019 Jeep Cherokee(Photo: FCA) Jeep will introduce a remade Cherokee crossover at the Detroit auto show next week as it looks to rev up sales in 2018. After seven years of meteoric growth in the red-hot SUV market, U.S. demand cooled for Fiat Chrysler’s star brand in 2017. Yet,… Continue reading Jeep puts a new face on Cherokee

Ford lays out grand vision for a self-driving car future

LAS VEGAS — Ford CEO Jim Hackett offered an ambitious vision for the automaker’s self-driving vehicle business strategy Tuesday, depicting a future that will be as much as about networks of cars and traffic signals as any particular models. Ford CEO James Hackett smiles while getting ready for an interview next to a self-driving delivery… Continue reading Ford lays out grand vision for a self-driving car future

Aston Martin Seeks $6.8 Billion Value in Potential IPO

Aston Martin is targeting a valuation of as much as 5 billion pounds ($6.8 billion) in a potential initial public offering of the British sports car maker, according to people familiar with the matter. The manufacturer has held preliminary talks with advisers about a valuation including debt that would put it on par with Ferrari NV,… Continue reading Aston Martin Seeks $6.8 Billion Value in Potential IPO

Lamborghini Magazine with augmented reality for the first time

LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

ADD ALL TO MEDIA CART

DOWNLOAD ALL

of

MORE INFO

DOWNLOAD

MEDIA CART

MORE INFO

DOWNLOAD

MEDIA CART

Sant'Agata Bolognese, 30 June 2016 – Lamborghini Magazine, the brand's glossy and multiple award-winning six-monthly publication, will get for the first time augmented reality content starting from Issue 18. Its pages are now enriched with digital elements thanks to an enhanced reality app, “Lamborghini AR”, which can be downloaded free of charge from Apple Store and Google Play Store.
When readers aim their smartphones or tablets at the corresponding symbol they can now access significant additional content from the magazine's pages, which come alive with videos and images to offer a unique interactive digital experience.
In Issue 18 the editorial by Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini, is completed by a video message to readers, while the test of the Aventador in Scotland lets the reader experience all the excitement of driving the Lamborghini super sports car from the driver's perspective. Extra contents take the reader to a front-row position at the launch of the Huracán Spyder in Miami and on a trip sitting in the exclusive interior of the Centenario, the limited series created to celebrate the 100th anniversary of founder Ferruccio Lamborghini's birth.

SEE MORE
SEE LESS

PRESS RELEASE DOWNLOAD

All
EN
IT
DE

EN

Lamborghini Magazine becomes the first automotive magazine in augmented reality

IT

Lamborghini Magazine in realtà aumentata

DE

Lamborghini Magazin erhält erstmals Augmented Reality

RELATED

Lamborghini Media Center

RELATED

Lamborghini Media Center

MORE FROM LATEST NEWS

SUBSCRIBE TO RSS FEED

XML

Proto, Piscopo Focus on Consistency, Not Championship at VIR

Lamborghini Super Trofeo North America Round 6 Recap From Road America

Lamborghini Super Trofeo North America Round 5 Recap From Road America

SEE ALL

Jim Hackett

Jim Hackett is president and chief executive officer, Ford Motor Company, effective May 22, 2017. He also is a member of the company’s board of directors. Under Hackett’s leadership, together with Bill Ford, Ford is committed to becoming the world’s most trusted mobility company, designing smart vehicles for a smart world that help people move… Continue reading Jim Hackett

This is the lie we tell ourselves about leadership, says CEO with a million-person workforce

It’s a fate that has befallen many leaders, including the CEO of Uber, one of Go-Jek’s competitors, who resigned amid a wave of leadership criticisms. Now, Makarim said he actively encourages collaborative discussions and wants those who are closest to the ground to help with decision-making. That could be in anything from Go-Jek’s motorcycle taxi… Continue reading This is the lie we tell ourselves about leadership, says CEO
with a million-person workforce

Apple developer is spied on for Chinese company to have

e former Apple employees have been arrested in the United States on suspicion of trade secrets to a Chinese company. Xiaolang Zhang is due during his parental leave Apple He has downloaded carefully-guarded information about a self-driving car onto his laptop and shared it with start-up Xiaopeng Motors, according to the FBI’s indictment. In addition,… Continue reading Apple developer is spied on for Chinese company
to have