Mercedes was supposed to be the “Gucci of the car industry”. That’s the end of it for now. In addition, servicing Japan’s debt will become even more expensive. Go to Source
Author: Handelsblatt in German Online News
German Handelsblatt: Comment: The luxury strategy at Mercedes is giving way to pragmatism011872
Demand for top cars is not as resilient in the economic crisis as CEO Ola Källenius initially assumed. He now has to focus on another project. Go to Source
German Handelsblatt: Car manufacturer: Mercedes dares to make a new beginning from below011871
In 2022, CEO Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German Handelsblatt: Car manufacturer: Mercedes dares to make a new beginning from below011870
In 2022, CEO Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German Handelsblatt: Car manufacturer: The quiet end of the luxury strategy of Mercedes-Benz011869
In 2022, Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German Handelsblatt: Car manufacturer: The quiet end of the luxury strategy of Mercedes-Benz011868
In 2022, Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German Handelsblatt: Car manufacturer: The quiet end of the luxury strategy of Mercedes-Benz011867
In 2022, Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German Handelsblatt: Car manufacturer: The silent end of the luxury strategy of Mercedes-Benz011865
In 2022, Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German Handelsblatt: Car manufacturer: The silent end of the luxury strategy of Mercedes-Benz011865
In 2022, Ola Källenius wanted to form Mercedes into a luxury manufacturer. Now he has buried his high-price strategy and drawn up a new plan. Go to Source
German Handelsblatt: New electric transporter: Renault Trafic switches to electric platform011864
Flatter, more maneuverable and of course fully electric: With the fourth generation, Renault is putting the Trafic on a flat battery base and making the transporter fit for the future. Go to Source