@BMW: Postcard Story. The MINI Cooper Convertible S in Ocean Wave Green.004034

The folded soft top opens up the view of the minimalist interior design of the convertible. It focuses on clearly accentuated interior details and textile surfaces. The steering wheel, the classic, newly designed toggle bar, and the central OLED display form the three main elements of the interior. Highlighted details in the Favoured Trim underline… Continue reading @BMW: Postcard Story. The MINI Cooper Convertible S in Ocean Wave Green.004034

@BMW: Concorso d’Eleganza Villa d’Este 2025004033

Munich/Cernobbio. On 23 – 25 May 2025, BMW Group Classic will host the legendary Concorso d’Eleganza Villa d’Este in cooperation with the Villa d’Este luxury hotel. The partnership has been running for 20 years in its current form. Around 50 of the most spectacular cars of their eras will do battle in the following competition… Continue reading @BMW: Concorso d’Eleganza Villa d’Este 2025004033

@BMW: DTM tests: Schubert Motorsport is preparing the two BMW M4 GT3 EVOs for the start of the season.004032

Oschersleben. On 26th/27th April, the DTM kicks off its new season at Oschersleben (GER). In preparation for the first two races, the official DTM test day took place at the same location this week. Schubert Motorsport gathered valuable experience with its two BMW M4 GT3 EVOs and BMW M factory drivers René Rast and Marco… Continue reading @BMW: DTM tests: Schubert Motorsport is preparing the two BMW M4 GT3 EVOs for the start of the season.004032

@BMW: ROLLS-ROYCE PRESENTS PHANTOM CHERRY BLOSSOM: A PERSONAL TRIBUTE TO THE BEAUTY OF TRANSIENCE004030

Rolls-Royce presents highly Bespoke Phantom ‘Cherry Blossom’ commission Inspired by ‘Hanami’, the Japanese tradition of viewing cherry blossoms in the spring Client sought to capture the beauty of this natural spectacle to share with their family Client’s vision realised through 250,000 stitches and six months of development Starlight Headliner recreates cherry blossom with exquisite embroidery… Continue reading @BMW: ROLLS-ROYCE PRESENTS PHANTOM CHERRY BLOSSOM: A PERSONAL TRIBUTE TO THE BEAUTY OF TRANSIENCE004030

@BMW: BMW Motorrad achieves top-level result in the MOTORRAD magazine readers’ choice for “Motorcycle of the Year 2025” once again.004030

Munich/Stuttgart. With a total of six victories for the first time in the categories “Sports Bikes”, “Crossover”, “Power Nakeds, “Adventure Touring” “Tourers/Sport Tourers” and “Enduros/Supermotos” as well as a second place and two third places, BMW Motorrad achieved another outstanding result in MOTORRAD magazine’s readers’ choice “Motorcycle of the Year 2025”. “Together with the entire… Continue reading @BMW: BMW Motorrad achieves top-level result in the MOTORRAD magazine readers’ choice for “Motorcycle of the Year 2025” once again.004030

@BMW: BMW Art Car as catalyst: Mehretu and BMW launch film project in Africa.004028

Munich. “I wondered how I could make the Art Car a symbol and vocal archive for the immense artistic creativity of the African continent,” says Julie Mehretu, describing her ambition for designing the 20th BMW Art Car of the iconic collection. The American abstract painter, born in Ethiopia in 1970, first presented her artistically designed… Continue reading @BMW: BMW Art Car as catalyst: Mehretu and BMW launch film project in Africa.004028

@BMW: BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 13: “Rebuilding the brand after the Yuppies”004027

Woodcliff Lake, NJ – March 31, 2025… Every manufacturer wants its cars to be popular, but popularity brings risks. The “it car” of today can be the “not it” car of tomorrow, especially if it becomes popular among customers chasing what’s fashionable rather than what’s inherently valuable. In the mid-1980s, BMW became the “it car”… Continue reading @BMW: BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 13: “Rebuilding the brand after the Yuppies”004027

@BMW: Hat-trick, pole, records: A perfect WorldSBK weekend at Portimão.004026

Portimão. Standing ovations after a perfect weekend were given by over 53,000 celebrating fans at the Autódromo Internacional do Algarve in Portimão (POR), when reigning world champion Toprak Razgatlioglu (TUR) claimed the maximum points haul at the second round of the 2025 FIM Superbike World Championship (WorldSBK). Starting from pole position, he rode the ROKiT… Continue reading @BMW: Hat-trick, pole, records: A perfect WorldSBK weekend at Portimão.004026