@BMW: BMW Group forges ahead with e-mobility and secures long-term battery cell needs – total order volume of more than 10 billion euros awarded

Munich / Seoul. The BMW Group is forging ahead with electromobility and deepening its existing business relationships with battery cell manufacturers CATL (Contemporary Amperex Technology Co. Limited) and Samsung SDI. The original CATL order volume of four billion euros announced in mid-2018 will now be increased to 7.3 billion euros (contract duration from 2020 to… Continue reading @BMW: BMW Group forges ahead with e-mobility and secures long-term battery cell needs – total order volume of more than 10 billion euros awarded

@BMW: Partnership for the sound of the future: Hans Zimmer is now official composer and curator for BMW IconicSounds Electric

Santa Monica/Munich. In June 2019 at the #NEXT Gen in Munich, Hans Zimmer and BMW Sound Designer Renzo Vitale presented their jointly developed e-sound for the BMW Vision M NEXT. In Santa Monica Hans Zimmer has now officially announced his partnership with the BMW Group to further develop BMW IconicSounds Electric. Hans Zimmer: “We have… Continue reading @BMW: Partnership for the sound of the future: Hans Zimmer is now official composer and curator for BMW IconicSounds Electric

@BMW: Speeches BMW Group Press Conference Los Angeles Auto Show 2019

Bernhard Kuhnt, President and CEO BMW of North America LLC Good morning, welcome to the BMW Group! We’re excited to be back on the West Coast in LA. If you were with us in 2017, you remember we started with a completely empty stand. We then filled with various new cars and concepts. Those concepts… Continue reading @BMW: Speeches BMW Group Press Conference Los Angeles Auto Show 2019

@BMW: FALCON WRAITH FEATURES MOST DETAILED ROLLS-ROYCE EMBROIDERY EVER

The most detailed ever single embroidery to feature in a Rolls-Royce motor car has been designed and created at the Home of Rolls-Royce in Goodwood, West Sussex. A Peregrine Falcon, the fastest bird in the world, famed for its power and speed, has become the subject of scrutiny for the marque’s talented Bespoke Design team.… Continue reading @BMW: FALCON WRAITH FEATURES MOST DETAILED ROLLS-ROYCE EMBROIDERY EVER

BMW: The new BMW i4: the future of hallmark brand driving pleasure.

Munich. The heart of the BMW brand beats in the premium segment of the mid-range category. Along with the BMW 4 Series Coupé, BMW 4 Series Convertible and BMW 4 Series Gran Coupé models, it is the BMW 3 Series that brings out the qualities that are key to hallmark brand driving pleasure in a… Continue reading BMW: The new BMW i4: the future of hallmark brand driving pleasure.

The new BMW i4: the future of hallmark brand driving pleasure.

Munich. The heart of the BMW brand beats in the premium segment of the mid-range category. Along with the BMW 4 Series Coupé, BMW 4 Series Convertible and BMW 4 Series Gran Coupé models, it is the BMW 3 Series that brings out the qualities that are key to hallmark brand driving pleasure in a… Continue reading The new BMW i4: the future of hallmark brand driving pleasure.

From material selection to prototype construction: The battery cell technology of the future is taking shape at the BMW Group Battery Cell Competence Centre

Munich. The BMW Group is building on its leading position in the world of electric mobility and has pooled its many years of experience with battery cells and extensive knowledge in the field in a new Competence Centre. The purpose of the facility in Munich is to advance battery cell technology and carefully dissect the… Continue reading From material selection to prototype construction: The battery cell technology of the future is taking shape at the BMW Group Battery Cell Competence Centre

Designworks designed cabin interior and seating for new Taiwanese airline STARLUX.

The Taiwanese startup airline STARLUX Airlines unveiled the cabin design for the upcoming A321neo, created by Designworks, a BMW Group Company. Debuted at a preview event in Taipei, STARLUX introduced styling and features for the new A321 fleet that begins flying in early 2020. Designworks has worked across all interior touchpoints as well as the… Continue reading Designworks designed cabin interior and seating for new Taiwanese airline STARLUX.

BMW Group ushers in next Digital Key generation.

Munich. The BMW Group took a leading role in the seamless integration of smart devices and the customers’ digital ecosystem in the early stages. Providing customers with simple, connected and “keyless” access to their vehicles has been a key area of innovation. Today, it is already possible to lock and unlock the vehicle, start the… Continue reading BMW Group ushers in next Digital Key generation.

A BMW is as individual as its driver.

Munich. The BMW Group is focused on customer needs and their requirements for modern digital mobility. Sheer driving pleasure is no longer restricted to the vehicle itself, but can be consistently geared towards customers’ digital needs. Since 2014, with options for booking digital services through the BMW ConnectedDrive Store, it has been possible to adapt… Continue reading A BMW is as individual as its driver.