BMW is spotlighting six digital features in its global innovation campaign. With its mixture of high-tech and humour, the campaign shows how these technologies make drivers’ everyday lives significantly more comfortable as well as safer. So far, BMW has published entertaining short videos about the BMW Digital Key/ BMW Digital Key Plus on the Apple… Continue reading @BMW: BMW innovation campaign: intelligent features and tongue-in-cheek humour.004173
Author: BMW Official News
@BMW: The 2026 BMW XM Label004171
Two become one: the BMW XM portfolio is sharpening its focus, now offering just a single model; the BMW XM Label. Go to Source
@BMW: New BMW XM options: maximum exclusivity and breathtaking performance.004171
Munich. Three become two: the BMW XM portfolio is sharpening its focus, now offering just two models. The BMW XM Label range-topper (WLTP combined (EnVKV): energy consumption 33.7 kWh/100 km and 2.3 l/100 km; fuel consumption with discharged battery: 12.8 l/100 km; CO2 emissions: 53 g/km; CO2 class with discharged battery/combined: G/B; maximum electric range 76… Continue reading @BMW: New BMW XM options: maximum exclusivity and breathtaking performance.004171
@BMW: Consumer Survey Commissioned by BMW Group in the U.S. Reveals Growing Consumer Optimism and Expectations Around Electric Vehicles004169
A new nationally representative survey conducted by Big Village and commissioned by the BMW Group in the U.S. reveals that while barriers like cost and infrastructure persist, expectations around EV performance and usability are evolving. Go to Source
@BMW: BMW Motorrad presents the helmet GS Rallye Carbon with sun visor and the BMW ConnectedRide COM P1 GS.004169
Munich. The new BMW Motorrad Helmet GS Rallye Carbon, designed to complement the BMW GS models, is presented in a sporty off-road look and comes equipped with numerous safety features. Thanks to the helmet shell made from a carbon/aramid fiber mixM-Forge™ Carbon, it is exceptionally lightweight while offering excellent impact absorption values and optimal safety… Continue reading @BMW: BMW Motorrad presents the helmet GS Rallye Carbon with sun visor and the BMW ConnectedRide COM P1 GS.004169
@BMW: BMW Group scales Virtual Factory004168
Munich. The BMW Group is industrialising its Virtual Factory, with production planners continuously scaling applications in the digital twins of over 30 production sites to accelerate production planning worldwide. What once required several weeks of real-world modifications and testing can now be precisely simulated in the BMW Group’s Virtual Factory. To create optimal conditions for… Continue reading @BMW: BMW Group scales Virtual Factory004168
@BMW: Pioneering technology meets pure driving pleasure: testing BMW iX3 prototypes.004167
Munich/Miramas. The development of the first Neue Klasse series production model is on the finishing straight: prototypes of the next-generation BMW iX3 are currently undergoing extensive testing in Miramas, southern France. The Sports Activity Vehicle (SAV) will celebrate its world premiere at the IAA Mobility 2025 in Munich in September and roll off the production… Continue reading @BMW: Pioneering technology meets pure driving pleasure: testing BMW iX3 prototypes.004167
@BMW: 24h Le Mans: BMW M Motorsport confidently kicks off the week of the year in the FIA WEC.004166
Le Mans. The month of endurance racing highlights has begun. With the scrutineering in the city centre and the official test day, BMW M Motorsport has kicked off the mega event of the year, the 24 Hours of Le Mans (FRA, 14th/15th June). BMW M Team WRT is fielding two BMW M Hybrid V8s in… Continue reading @BMW: 24h Le Mans: BMW M Motorsport confidently kicks off the week of the year in the FIA WEC.004166
@BMW: 24 hours at the Nürburgring: MINI John Cooper Works and Bulldog Racing are ready for the 24 Hours Race.004165
Nürburg. It is one of the most spectacular events on the racing calendar: the 24 Hours Race at the Nürburgring enters its 53rd round in 2025. Around 130 racing cars compete in various classes on one of the longest racetracks in the world. 24 hours, around the clock. MINI John Cooper Works, together with the… Continue reading @BMW: 24 hours at the Nürburgring: MINI John Cooper Works and Bulldog Racing are ready for the 24 Hours Race.004165
@BMW: BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 23: “Activity, Not Utility: The X5 is Born”004163
While BMW of North America was busy fending off its new premium-class rivals Lexus and Infiniti, the company found itself challenged by yet another new rival: Ford, whose Explorer had become an immediate sensation following its 1991 introduction. Go to Source