ZF Blames ‘Enormous Pressure’ on Auto Industry on Back of 1 Billion Euro Loss: Report 

ZF reported a 1 billion euro loss the previous year, as it earmarked  hundreds of millions of euros for a restructuring to address what it called the “enormous pressure” facing its industry, Reuters reported.  Europe’s auto sector is facing increasing trade tensions, weak demand, cheap competition from China and a high cost of shifting to… Continue reading ZF Blames ‘Enormous Pressure’ on Auto Industry on Back of 1 Billion Euro Loss: Report 

ZF Blames ‘Enormous Pressure’ on Auto Industry on Back of 1 Billion Euro Loss: Report 

ZF reported a 1 billion euro loss the previous year, as it earmarked  hundreds of millions of euros for a restructuring to address what it called the “enormous pressure” facing its industry, Reuters reported.  Europe’s auto sector is facing increasing trade tensions, weak demand, cheap competition from China and a high cost of shifting to… Continue reading ZF Blames ‘Enormous Pressure’ on Auto Industry on Back of 1 Billion Euro Loss: Report 

Cricket Icon Yuvraj Singh Signs up as Brand Ambassador for New Holland

New Holland, a global manufacturer of tractors and farm equipment, has appointed former cricket player Yuvraj Singh as its brand ambassador. The partnership will focus on the company’s ‘Asli Hero ki Asli Taaqat’ campaign, which recognizes Indian farmers. The campaign aims to highlight farmers’ contributions to the nation’s food security and economic development. Singh, known… Continue reading Cricket Icon Yuvraj Singh Signs up as Brand Ambassador for New Holland

Cricket Icon Yuvraj Singh Joins New Holland as Brand Ambassador

New Holland, a global manufacturer of tractors and farm equipment, has appointed former cricket player Yuvraj Singh as its brand ambassador. The partnership will focus on the company’s ‘Asli Hero ki Asli Taaqat’ campaign, which recognizes Indian farmers. The campaign aims to highlight farmers’ contributions to the nation’s food security and economic development. Singh, known… Continue reading Cricket Icon Yuvraj Singh Joins New Holland as Brand Ambassador

Hero MotoCorp Ventures into e-3W Market with Rs. 525 Crore Investment in Euler Motors

Hero MotoCorp Limited announced an investment of up to Rs. 525 crore in Euler Motors Private Limited, a key player in the electric three- and four-wheeler segment. The investment in Euler Motors, to be executed in one or more tranches, marks Hero MotoCorp’s entry into the fast-growing electric three-wheeler category, where electric vehicles are projected… Continue reading Hero MotoCorp Ventures into e-3W Market with Rs. 525 Crore Investment in Euler Motors

Hero MotoCorp Ventures into e-3W Market with Rs. 525 Crore Investment in Euler Motors

Hero MotoCorp Limited announced an investment of up to Rs. 525 crore in Euler Motors Private Limited, a key player in the electric three- and four-wheeler segment. The investment in Euler Motors, to be executed in one or more tranches, marks Hero MotoCorp’s entry into the fast-growing electric three-wheeler category, where electric vehicles are projected… Continue reading Hero MotoCorp Ventures into e-3W Market with Rs. 525 Crore Investment in Euler Motors

TVS Motor Company Appoints Peyman Kargar as Head of International Business

Prior to joining TVS Motor, Kargar was the Global Chairman and President of INFINITI, the luxury brand of Nissan, where he oversaw product planning, research and development, manufacturing, sales, and finance. TVS Motor Company has appointed Peyman Kargar as Head of International Business, effective April 1, 2025. Kargar will be based in Dubai and report… Continue reading TVS Motor Company Appoints Peyman Kargar as Head of International Business

Hindalco Unveils New Brand Identity, Plans Rs 45,000 Crore Investment

Hindalco Industries Ltd., the metals flagship company of the Aditya Birla Group, has launched a new brand identity marking its strategic shift from a materials supplier to an engineered solutions provider. The company announced plans to invest Rs 45,000 crore across its aluminum, copper, and specialty alumina businesses. The rebranding was unveiled by Aditya Birla… Continue reading Hindalco Unveils New Brand Identity, Plans Rs 45,000 Crore Investment

Tata Motors Signs Vicky Kaushal as Brand Ambassador for Passenger and Electric Vehicles

Tata Motors has partnered with Bollywood actor Vicky Kaushal to represent its passenger and electric vehicle lineup. The collaboration was revealed today in Mumbai as part of the company’s broader marketing strategy. The partnership begins with the “Take the Curvv” campaign, which will promote the company’s new Tata Curvv SUV during the upcoming Indian Premier… Continue reading Tata Motors Signs Vicky Kaushal as Brand Ambassador for Passenger and Electric Vehicles

Tata Motors Signs Vicky Kaushal as Brand Ambassador for Passenger and Electric Vehicles

Tata Motors has partnered with Bollywood actor Vicky Kaushal to represent its passenger and electric vehicle lineup. The collaboration was revealed today in Mumbai as part of the company’s broader marketing strategy. The partnership begins with the “Take the Curvv” campaign, which will promote the company’s new Tata Curvv SUV during the upcoming Indian Premier… Continue reading Tata Motors Signs Vicky Kaushal as Brand Ambassador for Passenger and Electric Vehicles