Continental signs F1 ace Nico Rosberg as brand ambassador

2016 Formula 1 World Champion and  sustainability  entrepreneur Nico Rosberg has signed on as a new brand ambassador for international tyre manufacturer Continental. “Nico Rosberg and Continental make a perfect fit,” says Philipp von Hirschheydt, Head of Business Unit Replacement Tires EMEA.  “Nico Rosberg has achieved massive success in motorsport, personifies elite-level driving performance at the limit and displays a multi-faceted commitment to environmental protection. Meanwhile, Continental – as a… Continue reading Continental signs F1 ace Nico Rosberg as brand ambassador

Hero Cycles’ Pankaj Munjal: ‘E-cycles will become a common mode of delivery in the future.’

The pandemic has brought back the focus on the need for effective, sustainable and affordable personal mobility. Pankaj Munjal, CMD of Hero Cycles, the largest bicycle maker in the world, shares his views on the Indian cycle market, new trends, opportunities, challenges, a new Rs 200 crore investment and future plans.  How has the Covid-19… Continue reading Hero Cycles’ Pankaj Munjal: ‘E-cycles will become a common mode of delivery in the future.’

Goa start-up BLive pushes pedal power, and fun over fuel

It’s World Bicycle Day today, one which celebrates the simplicity and sustainability of this enjoyable means of transportation. In a time of social distancing brought about in a Covid-ravaged world, bicycling is finding a new wave of followers, pedal power aficonadoes from the past and plenty of millennials too. Among the many start-ups looking to… Continue reading Goa start-up BLive pushes pedal power, and fun over fuel

Bosch building one of world’s most modern chip factories

German Tier 1 supplier Bosch  is building the chip factory of the future in Dresden. Manufacturing of automotive microchips will be a primary focus when Bosch’s fully digital and highly connected semiconductor plant is up and running. The company already operates a semiconductor fab in Reutlingen near Stuttgart. Bosch says the new wafer fab in… Continue reading Bosch building one of world’s most modern chip factories

FADA president welcomes Mercedes-Benz India’s new retail dynamic 

Gulati: “Any dealer would be happy if he is able to minimise the inventory costs. Here, not just the interest on unsold inventory, even stockyard and pre-sales expenses will be fully eliminated.” Earlier today, Martin Schwenk, MD and CEO of Mercedes-Benz India, today made a landmark announcement to adopt an approach similar to a D2C… Continue reading FADA president welcomes Mercedes-Benz India’s new retail dynamic 

Autoliv to set up steering wheel plant in Mexico

Autoliv, the global leader in automotive safety systems, is to construct a new steering wheel manufacturing plant in Aguascalientes, Mexico. When fully operational the 322,000 square feet facility will have the potential to employ up to 3,000 people. “We are doing this expansion to meet growing customer demand,” said Kevin Fox, President, Autoliv Americas. “This… Continue reading Autoliv to set up steering wheel plant in Mexico

Exports help Bajaj, TVS steer clear of May havoc  

Two-wheeler numbers in May 2021 crashed quite predictably keeping the reality of lockdowns across the country which affected every vehicle segment. Yet, it was a grim reminder of how the second Covid wave is wreaking havoc in rural and semi-urban markets which account for a large percentage of two-wheeler sales. Most manufacturers stopped operations in… Continue reading Exports help Bajaj, TVS steer clear of May havoc  

Mercedes-Benz India adopts new customer-focussed retail strategy

Mercedes-Benz India has announced a new retail strategy for the Indian market. This aims to smoothen the purchase process further, enhance customer experiences and also induce better profitability for its channel partners. The new approach, part of its ‘Reimagine Excellence’ programme, is similar to a D2C (direct-to-consumer) model, wherein Mercedes-Benz India will directly invoice vehicles to… Continue reading Mercedes-Benz India adopts new customer-focussed retail strategy

Boys & Machines opens showroom in Hyderabad

Pre-owned luxury car sales company Boys & Machines has opened a new showroom in Hyderabad, Telangana. This is its first touchpoint in the South India region. The new dealership, spread across 3,500 square feet, will primarily focus on high-end sports luxury cars. The company says it will employ 15 trained staff and will offer customers the… Continue reading Boys & Machines opens showroom in Hyderabad

Boys and Machines opens showroom in Hyderabad

Pre-owned luxury car sales company Boys and Machines has opened its new showroom in Hyderabad, Telangana which marks its first touchpoint in the South India region. The new dealership spread across 3,500 square feet, will primarily focus on high-end sports luxury cars. The company says it will employ 15 trained staff and will offer customers… Continue reading Boys and Machines opens showroom in Hyderabad