Ather to Launch New Scooter Based on EL Platform in Festival Season 2026

Mass premium electric scooter maker Ather Energy will roll out first scooter based on its newly unveiled EL platform during the festival season of 2026 as the company’s strategy this year is centered on enhancing the brand’s reach and product experience.  The company’s Cheif Business Officer Ravneet Phokela said the first model on the EL… Continue reading Ather to Launch New Scooter Based on EL Platform in Festival Season 2026

Ather Unveils Affordable EL Platform to Spawn Scooters Across Family, Commuter, and Performance Models

As a part of getting into main stream electric two-wheeler market, mass premium electric scooter maker Ather Energy on Saturday unveiled its affordable electric scooter platform EL, which the company says is the most versatile and scalable one. ​The platform can produce a diverse range of scooters, from comnuter and family to high-performance models, offering… Continue reading Ather Unveils Affordable EL Platform to Spawn Scooters Across Family, Commuter, and Performance Models

Reliance Fuels Automotive Future with Gigawatt-Scale Green Energy and AI Investments

Reliance Industries Limited is working on an ambitious multi-billion-dollar strategy centered on New Energy and Artificial Intelligence (AI), initiatives poised to significantly impact India’s automotive sector, from vehicle manufacturing to sustainable mobility solutions. The Mumbai-headquartered conglomerate unveiled this strategic plan at its 48th Annual General Meeting.  At the core of Reliance’s vision is the creation… Continue reading Reliance Fuels Automotive Future with Gigawatt-Scale Green Energy and AI Investments

AC Truck Cabins: Comfort or Profit?

The heat is quite literally on for India’s commercial vehicle sector. Starting June 8, 2025, every new medium and heavy truck sold in India must come equipped with an air-conditioned cabin. For an industry that moves the vast majority of the country’s goods, this regulatory shakeup has profound technological, economic, and human implications. Yet, amidst early… Continue reading AC Truck Cabins: Comfort or Profit?

Beyond the Badge: The Rise and Fall of Model Brands

In the automotive industry, a complex relationship exists between a company’s overarching brand and its individual vehicle models. Over time, specific models can achieve such prominence that they evolve into powerful sub-brands, often yielding significant benefits for the parent company. A model renowned for reliability can elevate the overall perception of the manufacturer as trustworthy,… Continue reading Beyond the Badge: The Rise and Fall of Model Brands

How IoT and AI Are Revolutionizing Fleet Management in India

India’s logistics and transportation industry is in the middle of a major technology shift. For decades, fleet management largely meant manual tracking, paper-based records, and reactive maintenance. Today, Internet of Things (IoT) devices and Artificial Intelligence (AI) are rapidly changing the way fleets are operated—bringing in automation, data-driven insights, and predictive capabilities that were unthinkable… Continue reading How IoT and AI Are Revolutionizing Fleet Management in India

Software-Defined Vehicles: Digital Revolution of India’s Automotive Industry

India’s automotive landscape is experiencing a fundamental transformation. Gone are the days when cars were simply mechanical marvels—today’s vehicles are becoming computers on wheels.  Shift from Metal to Code Software-Defined Vehicles (SDVs), where critical functions like safety systems, infotainment, and performance parameters can be updated through over-the-air (OTA) software patches, represent the industry’s next major… Continue reading Software-Defined Vehicles: Digital Revolution of India’s Automotive Industry

India’s E20 Fuel Shift Sparks Confusion For Car Owners and Manufacturers: Reuters

The Indian government is facing pushback from motorists following the nationwide rollout of petrol blended with 20% ethanol (E20). Concerns have risen, particularly among owners of older vehicles, that the fuel could affect performance, amid a lack of clarity from some automakers, Reuters reported. India, the world’s third-largest car market, had set a 2025 target… Continue reading India’s E20 Fuel Shift Sparks Confusion For Car Owners and Manufacturers: Reuters

Oben Electric Targets 100 Retail Outlets by CY25-End

Bengaluru-headquartered e-motorcycle startup Oben Electric is on an expansion spree, with the company opening retail outlets across various Indian geographies and venturing out of its home turf of southern India.  While it recently announced to strengthen its North India presence by scaling to 20 outlets in the region by end-FY26, the company hit the cumulative… Continue reading Oben Electric Targets 100 Retail Outlets by CY25-End

Oben Electric Targets 100 Retail Outlets by CY25-End

Bengaluru-headquartered e-motorcycle startup Oben Electric is on an expansion spree, with the company opening retail outlets across various Indian geographies and venturing out of its home turf of southern India.  While it recently announced to strengthen its North India presence by scaling to 20 outlets in the region by end-FY26, the company hit the cumulative… Continue reading Oben Electric Targets 100 Retail Outlets by CY25-End